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Commercial and Regulatory Aspects of Reverse Hybrid Mail


  • Christian Jaag
  • Florian Stahl
  • Benoit Stroelin


Driven by market opening and increased competition from electronic communication, postal operators have started extending their scope of business by offering hybrid mail services in addition to physical mail conveyance. This paper discusses commercial and regulatory aspects of reverse hybrid mail, i.e. the electronic delivery and archiving of physical mail messages. It argues that postal operators are well positioned to offer hybrid services due to their established brands and their reputation. The introduction of reverse hybrid mail is able to significantly reduce the cost of postal operations while at the same time fitting customers' needs better than traditional postal services. However, these effects rely on the assumption that a postal operator is actually allowed to introduce an electronic delivery system of letters to entire regions and to thereby partially substitute the physical delivery to the doorstep.

Suggested Citation

  • Christian Jaag & Florian Stahl & Benoit Stroelin, 2011. "Commercial and Regulatory Aspects of Reverse Hybrid Mail," Working Papers 0030, Swiss Economics.
  • Handle: RePEc:chc:wpaper:0030

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    References listed on IDEAS

    1. Martin Maegli & Christian Jaag & Martin Koller & Urs Trinkner, 2011. "Postal Markets and Electronic Substitution: Implications for Regulatory Practices and Institutions in Europe," Chapters,in: Reinventing the Postal Sector in an Electronic Age, chapter 8 Edward Elgar Publishing.
    2. Christian Jaag & Urs Trinkner, 2011. "The future of the USO - Economic rationale for universal services and implications for a future-oriented USO," Working Papers 0026, Swiss Economics.
    3. Christian Jaag & Helmut Dietl & Urs Trinkner & Oliver Furst, 2012. "Defending Mail Markets Against New Entrants: An Application of the Defender Model," Chapters,in: Multi-Modal Competition and the Future of Mail, chapter 17 Edward Elgar Publishing.
    4. Michael A. Crew & Paul R. Kleindorfer (ed.), 2008. "Competition and Regulation in the Postal and Delivery Sector," Books, Edward Elgar Publishing, number 12875.
    5. Beat Friedli & Christian Jaag & Daniel Kraehenbuehl & Ole Bach Nielsen & Søren-Michael Pihl & Urs Trinkner, 2006. "Consumer preferences and last mile pricing in the postal sector," Working Papers 0004, Swiss Economics, revised Jul 2006.
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    Cited by:

    1. Martin Maegli & Christian Jaag, 2013. "Competition and the social cost of regulation in the postal sector," Chapters,in: Reforming the Postal Sector in the Face of Electronic Competition, chapter 20, pages 294-305 Edward Elgar Publishing.

    More about this item


    Reverse hybrid mail; Regulation; Postal market; Substitution; Intermodal competition;

    JEL classification:

    • L50 - Industrial Organization - - Regulation and Industrial Policy - - - General
    • L87 - Industrial Organization - - Industry Studies: Services - - - Postal and Delivery Services

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