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Identifying and Analyzing Travel-Related Attitudinal, Personality, and Lifestyle Clusters in the San Francisco Bay Area

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  • Redmond, Lothlorien

Abstract

This report is part of an ongoing study of attitudes toward the act of traveling and the relationship of these attitudes to travel behavior and other characteristics. The primary purposes of this portion of the research are as follows: 1. From sets of interrelated variables, use factor analysis to identify the fundamental dimensions of Attitude, Personality, and Lifestyle characteristics relevant to this research; 2. Use cluster analysis to group respondents with similar profiles on those Attitude and Personality and Lifestyle characteristics; and 3. Analyze differences between clusters in terms of demographic traits, travel behavior, and other characteristics. The expectation is that clustering respondents with similar Attitudes and Personality and Lifestyle characteristics will offer insights into travel behavior that differ from those that can be gained from typical demographic characteristics. Understanding and accurately predicting travel behavior can help us develop appropriate and successful policies for the future. Unfortunately, predicting human behavior has consistently proven difficult. This thesis adds to the extensive research on travel attitudes and their connections to travel behavior, through the empirical measurement of new variables and new relationships. Specifically, travel attitudes and their connection to behavior have typically been studied with an emphasis on specific travel behaviors (i.e. the amount of travel, safety and risk behavior, or behavior aimed specifically at helping the environment). This research emphasizes attitudes toward travel itself, and explores how those attitudes are related to the individual’s general travel behavior and the desire to change that behavior.

Suggested Citation

  • Redmond, Lothlorien, 2000. "Identifying and Analyzing Travel-Related Attitudinal, Personality, and Lifestyle Clusters in the San Francisco Bay Area," Institute of Transportation Studies, Working Paper Series qt0317h7v4, Institute of Transportation Studies, UC Davis.
    • Handle: RePEc:cdl:itsdav:qt0317h7v4
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    References listed on IDEAS

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    1. Webber, Melvin M., 1992. "The Joys of Automobility," University of California Transportation Center, Working Papers qt3pb4j3sg, University of California Transportation Center.
    2. Salomon, Ilan & Mokhtarian, Patricia, 1998. "What Happens When Mobility-Inclined Market Segments Face Accessibility-Enhancing Policies?," Institute of Transportation Studies, Working Paper Series qt2x75525j, Institute of Transportation Studies, UC Davis.
    3. Salomon, Ilan & Mokhtarian, Patricia L., 1997. "Coping with Congestion: Understanding the Gap Between Policy Assumptions and Behavior," University of California Transportation Center, Working Papers qt4bh3b670, University of California Transportation Center.
    4. Curtis, Carey & Headicar, Peter, 1997. "Targeting travel awareness campaigns : Which individuals are more likely to switch from car to other transport for the journey to work?," Transport Policy, Elsevier, vol. 4(1), pages 57-65, January.
    5. Pazy, Asya & Salomon, Ilan & Pintzov, Tovi, 1996. "The impacts of women's careers on their commuting behavior: A case study of Israeli computer professionals," Transportation Research Part A: Policy and Practice, Elsevier, vol. 30(4), pages 269-286, July.
    6. Tertoolen, Gerard & van Kreveld, Dik & Verstraten, Ben, 1998. "Psychological resistance against attempts to reduce private car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 32(3), pages 171-181, April.
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    Citations

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    Cited by:

    1. Sangho Choo & Gustavo Collantes & Patricia Mokhtarian, 2005. "Wanting to travel, more or less: Exploring the determinants of the deficit and surfeit of personal travel," Transportation, Springer, vol. 32(2), pages 135-164, March.
    2. Michael J. Clay * & Patricia L. Mokhtarian, 2004. "Personal travel management: the adoption and consideration of travel-related strategies," Transportation Planning and Technology, Taylor & Francis Journals, vol. 27(3), pages 181-209, June.
    3. Ory, David T. & Mokhtarian, Patricia L., 2005. "Modeling the Joint Labor-Commute Engagement Decisions of San Francisco Bay Area Residents," University of California Transportation Center, Working Papers qt7600m6qv, University of California Transportation Center.
    4. Ory, David T, 2007. "Structural Equation Modeling of Relative Desired Travel Amounts," Institute of Transportation Studies, Working Paper Series qt8mj659fp, Institute of Transportation Studies, UC Davis.
    5. Schwanen, Tim & Mokhtarian, Patricia L., 2005. "What if You Live in the Wrong Neighborhood? The Impact of Residential Neighborhood Type Dissonance on Distance Traveled," University of California Transportation Center, Working Papers qt5hh713d6, University of California Transportation Center.
    6. Ory, David T. & Mokhtarian, Patricia L., 2005. "When is getting there half the fun? Modeling the liking for travel," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 97-123.
    7. David T. Ory & Patricia L. Mokhtarian & Lothlorien S. Redmond & Ilan Salomon & Gustavo O. Collantes & Sangho Choo, 2004. "When is Commuting Desirable to the Individual?," Growth and Change, Wiley Blackwell, vol. 35(3), pages 334-359.
    8. Ory, D T & Mokhtarian, Patricia L, 2005. "Don’t Work, Work at Home, or Commute? Discrete Choice Models of the Decision for San Francisco Bay Area Residents," Institute of Transportation Studies, Working Paper Series qt71q8b94r, Institute of Transportation Studies, UC Davis.
    9. Mokhtarian, Patricia L & Salomon, Ilan & S, Lothlorien, 2001. "Understanding the Demand for Travel: It's Not Purely 'Derived'," University of California Transportation Center, Working Papers qt5bh2d8mh, University of California Transportation Center.
    10. Choo, Sangho & Mokhtarian, Patricia L., 2004. "What type of vehicle do people drive? The role of attitude and lifestyle in influencing vehicle type choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 38(3), pages 201-222, March.
    11. Lothlorien Redmond & Patricia Mokhtarian, 2001. "The positive utility of the commute: modeling ideal commute time and relative desired commute amount," Transportation, Springer, vol. 28(2), pages 179-205, May.
    12. Mokhtarian, Patricia L & Ory, David T, 2005. "Don't Work, Work at Home, or Commute? Discrete Choice Models of the Decision for San Francisco Bay Area Residents," Institute of Transportation Studies, Working Paper Series qt5cs0q85s, Institute of Transportation Studies, UC Davis.
    13. Redmond, Lothlorien S. & Mokhtarian, Patricia L., 2001. "Modeling Objective Mobility: The Impact of Travel-Related Attitudes, Personality and Lifestyle on Distance Traveled," Institute of Transportation Studies, Working Paper Series qt05d352fr, Institute of Transportation Studies, UC Davis.
    14. Choo, Sangho & Mokhtarian, Patricia L, 2004. "Modeling the Individual Consideration of Travel-Related Strategy Bundles," Institute of Transportation Studies, Working Paper Series qt3123v46c, Institute of Transportation Studies, UC Davis.
    15. Ory, David Terrance, 2007. "Structural Equation Modeling of Relative Desired Travel Amounts," University of California Transportation Center, Working Papers qt7rb3x52m, University of California Transportation Center.

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    Keywords

    travel; behavior; san francisco; lifestyle; attitude;

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