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What type of vehicle do people drive? The role of attitude and lifestyle in influencing vehicle type choice

Listed author(s):
  • Choo, Sangho
  • Mokhtarian, Patricia L.

Traditionally, economists and market researchers have been interested in identifying the factors that affect consumers' car buying behaviors to estimate market share, and to that end they have developed various models of vehicle type choice. However, they do not usually consider consumers' travel attitudes, personality, lifestyle, and mobility as factors that may affect the vehicle type choice. The purpose of this study is to explore the relationship of such factors to individuals' vehicle type choices, and to develop a disaggregate choice model of vehicle type based on these factors as well as typical demographic variables. The data for this study comes from a 1998 mail-out/mail-back survey of 1904 residents in the San Francisco Bay Area. The dependent variable (the vehicle type the respondent drives most often) is classified into nine categories: small, compact, mid-sized, large, luxury, sports, minivan/van, pickup, and sport utility vehicle. Based on these categories, we first related vehicle type to travel attitude, personality, lifestyle, mobility, and demographic variables individually, using one-way analysis of variance and chi-squared tests. Then, a multinomial logit model for vehicle type choice was estimated. The final model (which possessed the IIA property) confirmed that the variables analyzed significantly affect an individual's vehicle type choice. These results provide useful background not only to vehicle manufacturers, but also to decision makers and planners of transportation policy related to vehicle ownership, traffic congestion, and energy consumption.

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Paper provided by University of California Transportation Center in its series University of California Transportation Center, Working Papers with number qt7vg1057g.

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Date of creation: 01 Mar 2004
Handle: RePEc:cdl:uctcwp:qt7vg1057g
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  1. Mokhtarian, Patricia L & Salomon, Ilan & S, Lothlorien, 2001. "Understanding the Demand for Travel: It's Not Purely 'Derived'," University of California Transportation Center, Working Papers qt5bh2d8mh, University of California Transportation Center.
  2. Small, Kenneth A & Hsiao, Cheng, 1985. "Multinomial Logit Specification Tests," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 26(3), pages 619-627, October.
  3. Golob, Thomas F & Bunch, David S & Brownstone, David, 1997. "A Vehicle Use Forecasting Model Based on Revealed and Stated Vehicle Type Choice and Utilisation Data," University of California Transportation Center, Working Papers qt2bz335vw, University of California Transportation Center.
  4. Berkovec, James & Rust, John, 1985. "A nested logit model of automobile holdings for one vehicle households," Transportation Research Part B: Methodological, Elsevier, vol. 19(4), pages 275-285, August.
  5. Hausman, Jerry & McFadden, Daniel, 1984. "Specification Tests for the Multinomial Logit Model," Econometrica, Econometric Society, vol. 52(5), pages 1219-1240, September.
  6. Mannering, Fred & Winston, Clifford & Starkey, William, 2002. "An exploratory analysis of automobile leasing by US households," Journal of Urban Economics, Elsevier, vol. 52(1), pages 154-176, July.
  7. Berkovec, James, 1985. "Forecasting automobile demand using disaggregate choice models," Transportation Research Part B: Methodological, Elsevier, vol. 19(4), pages 315-329, August.
  8. Redmond, Lothlorien S. & Mokhtarian, Patricia L., 2001. "Modeling Objective Mobility: The Impact of Travel-Related Attitudes, Personality and Lifestyle on Distance Traveled," Institute of Transportation Studies, Working Paper Series qt05d352fr, Institute of Transportation Studies, UC Davis.
  9. Redmond, Lothlorien, 2000. "Identifying and Analyzing Travel-Related Attitudinal, Personality, and Lifestyle Clusters in the San Francisco Bay Area," Institute of Transportation Studies, Working Paper Series qt0317h7v4, Institute of Transportation Studies, UC Davis.
  10. Manski, Charles F & Lerman, Steven R, 1977. "The Estimation of Choice Probabilities from Choice Based Samples," Econometrica, Econometric Society, vol. 45(8), pages 1977-1988, November.
  11. Steg, Linda & Geurs, Karst & Ras, Michiel, 2001. "The effects of motivational factors on car use: a multidisciplinary modelling approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(9), pages 789-806, November.
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