What are the ingredients of successful travel behavioural change campaigns?
An examination of the evidence from twenty case studies of behavioural change projects identifies common and specific elements which led to their success. Using evidence from a recent EU project, the paper discusses the design of travel behaviour change campaigns, with specific reference to the theoretical underpinnings and practical approaches of social marketing. Important design elements include clear measureable aims, a combination of communications and face-to-face marketing approaches and formative research to build a holistic picture of the target audience and identify potential barriers to behavioural change. The varying nature of campaigns reflects a need to improve and synchronise evaluation, with particular focus on the actual design of the campaign.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 24 (2012)
Issue (Month): C ()
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/30473/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/supportfaq.cws_home/regional|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Tertoolen, Gerard & van Kreveld, Dik & Verstraten, Ben, 1998. "Psychological resistance against attempts to reduce private car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 32(3), pages 171-181, April.
- Chatterjee, Kiron, 2009. "A comparative evaluation of large-scale personal travel planning projects in England," Transport Policy, Elsevier, vol. 16(6), pages 293-305, November.
- Elizabeth Shove, 2010. "Beyond the ABC: Climate Change Policy and Theories of Social Change," Environment and Planning A, SAGE Publishing, vol. 42(6), pages 1273-1285, June.
- Anable, Jillian, 2005. "'Complacent Car Addicts' or 'Aspiring Environmentalists'? Identifying travel behaviour segments using attitude theory," Transport Policy, Elsevier, vol. 12(1), pages 65-78, January.
- Chatterjee, Kiron & Bonsall, Peter, 2009. "Special Issue on Evaluation of programmes promoting voluntary change in travel behavior," Transport Policy, Elsevier, vol. 16(6), pages 279-280, November.
- Jensen, Mette, 1999. "Passion and heart in transport -- a sociological analysis on transport behaviour," Transport Policy, Elsevier, vol. 6(1), pages 19-33, January.
- Steg, Linda, 2005. "Car use: lust and must. Instrumental, symbolic and affective motives for car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 147-162.
- Stopher, Peter & Clifford, Eoin & Swann, Natalie & Zhang, Yun, 2009. "Evaluating voluntary travel behaviour change: Suggested guidelines and case studies," Transport Policy, Elsevier, vol. 16(6), pages 315-324, November.
- Rye, Tom, 2002. "Travel plans: do they work?," Transport Policy, Elsevier, vol. 9(4), pages 287-298, October.
- Elizabeth Shove, 2010. "Beyond the ABC: climate change policy and theories of social change," Environment and Planning A, Pion Ltd, London, vol. 42(6), pages 1273-1285, June.
- Curtis, Carey & Headicar, Peter, 1997. "Targeting travel awareness campaigns : Which individuals are more likely to switch from car to other transport for the journey to work?," Transport Policy, Elsevier, vol. 4(1), pages 57-65, January.
- Seethaler, Rita & Rose, Geoff, 2009. "Using odometer readings to assess VKT changes associated with a voluntary travel behaviour change program," Transport Policy, Elsevier, vol. 16(6), pages 325-334, November.
When requesting a correction, please mention this item's handle: RePEc:eee:trapol:v:24:y:2012:i:c:p:19-29. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamier, Wendy)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.