IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Opportunities and strategies for increasing bus ridership in rural Japan: A case study of Hidaka City

  • Santoso, Djoen San
  • Yajima, Masaru
  • Sakamoto, Kunihiro
  • Kubota, Hisashi
Registered author(s):

    Attracting people to use the public bus has never been easy. Private vehicles have typically offered better alternatives than the public bus at the cost of environmental problems. The challenge is even greater in rural areas and small cities where factors such as diverse activity locations, abundant parking lots, and non-existence of traffic jams have justified the use of private car as a commuting mode. This paper tries to address this challenge by analyzing the prospect of increasing patronage for a local public bus in Hidaka City, a small city in Japan. A questionnaire survey collected from three main residential complexes in the city was used in the analysis. The study mainly focused on work commuting trips and the respondents were categorized into train commuters and non-train commuters for the analysis. The results showed that up to a 14% increase can be expected from the train commuters with the majority share coming from motorized modes. Strategic implementation in improving the services was not as straight forward as expected. However, the findings indicated that the right direction had been pursued.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by Elsevier in its journal Transport Policy.

    Volume (Year): 24 (2012)
    Issue (Month): C ()
    Pages: 320-329

    in new window

    Handle: RePEc:eee:trapol:v:24:y:2012:i:c:p:320-329
    DOI: 10.1016/j.tranpol.2012.09.005
    Contact details of provider: Web page:

    Order Information: Postal:

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as in new window
    1. Kingham, S. & Dickinson, J. & Copsey, S, 2001. "Travelling to work: will people move out of their cars," Transport Policy, Elsevier, vol. 8(2), pages 151-160, April.
    2. Mokhtarian, Patricia L & Salomon, Ilan & S, Lothlorien, 2001. "Understanding the Demand for Travel: It's Not Purely 'Derived'," University of California Transportation Center, Working Papers qt5bh2d8mh, University of California Transportation Center.
    3. Anable, Jillian, 2005. "'Complacent Car Addicts' or 'Aspiring Environmentalists'? Identifying travel behaviour segments using attitude theory," Transport Policy, Elsevier, vol. 12(1), pages 65-78, January.
    4. dell'Olio, Luigi & Ibeas, Angel & Cecin, Patricia, 2011. "The quality of service desired by public transport users," Transport Policy, Elsevier, vol. 18(1), pages 217-227, January.
    5. Tyrinopoulos, Yannis & Antoniou, Constantinos, 2008. "Public transit user satisfaction: Variability and policy implications," Transport Policy, Elsevier, vol. 15(4), pages 260-272, July.
    6. Sakai, Hiroki & Shoji, Kenichi, 2010. "The effect of governmental subsidies and the contractual model on the publicly-owned bus sector in Japan," Research in Transportation Economics, Elsevier, vol. 29(1), pages 60-71.
    7. Cervero, Robert, 1994. "Transit-based housing in California: evidence on ridership impacts," Transport Policy, Elsevier, vol. 1(3), pages 174-183, June.
    8. Steg, Linda, 2005. "Car use: lust and must. Instrumental, symbolic and affective motives for car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 147-162.
    9. Wardman, Mark, 2004. "Public transport values of time," Transport Policy, Elsevier, vol. 11(4), pages 363-377, October.
    10. Jensen, Mette, 1999. "Passion and heart in transport -- a sociological analysis on transport behaviour," Transport Policy, Elsevier, vol. 6(1), pages 19-33, January.
    11. Currie, Graham & Rose, John, 2008. "Growing patronage - Challenges and what has been found to work," Research in Transportation Economics, Elsevier, vol. 22(1), pages 5-11, January.
    12. Mario Cools & Elke Moons & Brecht Janssens & Geert Wets, 2009. "Shifting towards environment-friendly modes: profiling travelers using Q-methodology," Transportation, Springer, vol. 36(4), pages 437-453, July.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:eee:trapol:v:24:y:2012:i:c:p:320-329. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamier, Wendy)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.