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The Value of Don Bradman: Additional Revenue in Australian Ashes Tests

  • Julian Blackham
  • Bruce Chapman

One way to understand the value of sporting ‘superstars’ is to examine the effect they have on match attendances and revenue. Arguably, the most famous sports star in Australia was Sir Donald Bradman, whose batting average has far exceeded that of any cricket players. This paper examines the value of Don Bradman by estimating an empirical model of the effect of Bradman on cricket match attendances for Ashes Test matches in Australia. The attendance effect – of over 7,000 additional people each day on which he batted – is then used to derive an estimate of the effect on revenue. We find that Bradman generated considerable additional revenue, though the range of the estimates is very large. The Australian Cricket Board, as the monopoly supplier of cricket, was able to obtain all the extra proceeds.

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Paper provided by Centre for Economic Policy Research, Research School of Economics, Australian National University in its series CEPR Discussion Papers with number 480.

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Length: 25 pages
Date of creation: Dec 2004
Date of revision:
Handle: RePEc:auu:dpaper:480
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  1. Jones, J C H & Ferguson, D G, 1988. "Location and Survival in the National Hockey League," Journal of Industrial Economics, Wiley Blackwell, vol. 36(4), pages 443-57, June.
  2. J. Colin H. Jones & John A. Schofield & David E.A. Giles, 1999. "Our Fans in the North: The Demand for British Rugby League," Econometrics Working Papers 9902, Department of Economics, University of Victoria.
  3. Hausman, Jerry A & Leonard, Gregory K, 1997. "Superstars in the National Basketball Association: Economic Value and Policy," Journal of Labor Economics, University of Chicago Press, vol. 15(4), pages 586-624, October.
  4. Baimbridge, Mark & Cameron, Samuel & Dawson, Peter, 1996. "Satellite Television and the Demand for Football: A Whole New Ball Game?," Scottish Journal of Political Economy, Scottish Economic Society, vol. 43(3), pages 317-33, August.
  5. Idson, Todd L & Kahane, Leo H, 2000. "Team Effects on Compensation: An Application to Salary Determination in the National Hockey League," Economic Inquiry, Western Economic Association International, vol. 38(2), pages 345-57, April.
  6. Claudio Lucifora & Rob Simmons, 2003. "Superstar Effects in Sport: Evidence From Italian Soccer," Journal of Sports Economics, , vol. 4(1), pages 35-55, February.
  7. Mita Bhattacharya & Russell Smyth, 2003. "The Game is Not the Same: The Demand for Test Match Cricket in Australia," Australian Economic Papers, Wiley Blackwell, vol. 42(1), pages 77-90, 03.
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