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The Value Of Don Bradman: Additional Revenue In Australian Ashes Tests

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  • Julian Blackham
  • Bruce Chapman

Abstract

One way to understand the value of sporting ‘superstars’ is to examine the effect they have on match attendances and revenue. Arguably, the most famous sports star in Australia was Sir Donald Bradman, whose batting average has far exceeded that of any cricket players. This paper examines the value of Don Bradman by estimating an empirical model of the effect of Bradman on cricket match attendances for Ashes Test matches in Australia. The attendance effect – of over 7,000 additional people each day on which he batted – is then used to derive an estimate of the effect on revenue. We find that Bradman generated considerable additional revenue, though the range of the estimates is very large. The Australian Cricket Board, as the monopoly supplier of cricket, was able to obtain all the extra proceeds.
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Suggested Citation

  • Julian Blackham & Bruce Chapman, 2004. "The Value Of Don Bradman: Additional Revenue In Australian Ashes Tests," Economic Papers, The Economic Society of Australia, vol. 23(4), pages 369-385, December.
    • Handle: RePEc:bla:econpa:v:23:y:2004:i:4:p:369-385
    DOI: j.1759-3441.2004.tb00989.x
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    Cited by:

    1. Das, Satya Prasanna, 2008. "Game of Organizing International Cricket: Co-Existence of Country-Line and Club-Line Games," Economics - The Open-Access, Open-Assessment E-Journal (2007-2020), Kiel Institute for the World Economy (IfW Kiel), vol. 2, pages 1-29.
    2. Mishra, Vinod & Smyth, Russell, 2010. "An examination of the impact of India's performance in one-day cricket internationals on the Indian stock market," Pacific-Basin Finance Journal, Elsevier, vol. 18(3), pages 319-334, June.
    3. Sarah Jewell & J. James Reade & Carl Singleton, 2020. "It's Just Not Cricket: The Uncontested Toss and the Gentleman's Game," Economics Discussion Papers em-dp2020-10, Department of Economics, University of Reading.
    4. Abhinav Sacheti & David Paton & Ian Gregory-Smith, 2016. "An Economic Analysis of Attendance Demand for One Day International Cricket," The Economic Record, The Economic Society of Australia, vol. 92(296), pages 121-136, March.
    5. John K. Wilson & Richard Pomfret, 2014. "Public Policy and Professional Sports," Books, Edward Elgar Publishing, number 15381, August.
    6. Patrick J. Ferguson & Matthew Pinnuck, 2022. "Superstar Productivity and Pay: Evidence from the Australian Football League," The Economic Record, The Economic Society of Australia, vol. 98(321), pages 166-190, June.

    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D42 - Microeconomics - - Market Structure, Pricing, and Design - - - Monopoly
    • J3 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs
    • J44 - Labor and Demographic Economics - - Particular Labor Markets - - - Professional Labor Markets and Occupations

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