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Never Say Never: Optimal Exclusion and Reserve Prices with Expectations-Based Loss-Averse Buyers

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  • Benjamin Balzer
  • Antonio Rosato

Abstract

We study reserve prices in auctions with independent private values when bidders are expectations-based loss averse. We find that the optimal public reserve price excludes fewer bidder types than under risk neutrality. Moreover, we show that public reserve prices are not optimal as the seller can earn a higher revenue with mechanisms that better leverage the ``attachment effect''. We discuss two such mechanisms: i) an auction with a secrete and random reserve price, and ii) a two-stage mechanism where an auction with a public reserve price is followed by a negotiation if the reserve price is not met. Both of these mechanisms expose more bidders to the attachment effect, thereby increasing bids and ultimately revenue.

Suggested Citation

  • Benjamin Balzer & Antonio Rosato, 2022. "Never Say Never: Optimal Exclusion and Reserve Prices with Expectations-Based Loss-Averse Buyers," Papers 2210.10938, arXiv.org, revised Jun 2023.
    • Handle: RePEc:arx:papers:2210.10938
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    References listed on IDEAS

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