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Factors Enhancing Ai Adoption By Firms. Evidence From France

Author

Listed:
  • Alessia Lo Turco

    (Department of Economics and Social Sciences, Universita' Politecnica delle Marche (UNIVPM))

  • Alessandro Sterlacchini

    (Department of Economics and Social Sciences, Universita' Politecnica delle Marche)

Abstract

In this paper we consider firms involved in two waves (2019 and 2021) of the French ICT survey to distinguish between early and late adopters of AI technologies and to highlight some relevant antecedents that facilitated the former to keep and the latter to start adopting them. The implementation of data security systems, the training and recruitment of employees for ICT, and the use of websites and social media for collecting information on customers, increase the probability of keeping and starting the AI adoption. We also show that the impact of these factors differs according to the business function AI technologies are used for. They appear to be more relevant for the administration and marketing functions. Furthermore, the usage of AI for marketing is also fostered by the antecedent use of e-commerce and CRM applications. These findings support the hypothesis that the AI adoption by firms is shaped by a hierarchical trajectory, from less to more complex and demanding technologies in terms of complementary investments in ICT and skills.

Suggested Citation

  • Alessia Lo Turco & Alessandro Sterlacchini, 2024. "Factors Enhancing Ai Adoption By Firms. Evidence From France," Working Papers 486, Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali.
    • Handle: RePEc:anc:wpaper:486
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    References listed on IDEAS

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    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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