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The impact of e-commerce on the tourist purchase decision: an empirical analysis


  • Juan Muro


  • Cristina Suárez


  • María del Mar Zamora

    () (Departamento de Economía, Universidad de Alcalá.)


The development in the tourist industry linked with the rapid growth in e-commerce has put in evidence the existence of a new customer. We empirically investigate the microeconomic determinants of the internet purchased tourist goods. We adopt a reduced form demand for online goods model, extended to incorporate possible selectivity biases stemming from interactions between unobserved individual heterogeneity associated with specific internet use choice. The model is estimated using a very rich dataset from EGATUR (Encuesta de Gasto Turístico), the Spanish Foreign Tourist Expenditure Survey. The sample allows us to explore the influence of price and income related variables as well as personal characteristics on internet purchased goods. Price and income results are consistent with theory. Unobserved individual heterogeneity linked with the use of the internet is significantly correlated to unobserved individual heterogeneity related to online purchases.

Suggested Citation

  • Juan Muro & Cristina Suárez & María del Mar Zamora, 2007. "The impact of e-commerce on the tourist purchase decision: an empirical analysis," Alcamentos 0801, Universidad de Alcalá, Departamento de Economía..
  • Handle: RePEc:alc:alcamo:0801

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    References listed on IDEAS

    1. Van de Ven, Wynand P. M. M. & Van Praag, Bernard M. S., 1981. "The demand for deductibles in private health insurance : A probit model with sample selection," Journal of Econometrics, Elsevier, vol. 17(2), pages 229-252, November.
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    E-commerce; tourism; binary choice model with selectivity;

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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