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Consumer Response To Gmo Foods: Branding, Certification, And Consumer Characteristics

Author

Listed:
  • Baker, Gregory A.
  • Mazzocco, Michael A.

Abstract

Two consumer choice models were developed using conjoint analysis to evaluate the effect of potential strategies to gain consumer acceptance of GMO foods. Results indicate that a government certification program would be more effective than the use of a familiar brand in assuring consumers of the safety of GMO foods.

Suggested Citation

  • Baker, Gregory A. & Mazzocco, Michael A., 2002. "Consumer Response To Gmo Foods: Branding, Certification, And Consumer Characteristics," 2002 Annual Meeting, July 28-31, 2002, Long Beach, California 36562, Western Agricultural Economics Association.
  • Handle: RePEc:ags:waealb:36562
    as

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    File URL: http://purl.umn.edu/36562
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    References listed on IDEAS

    as
    1. Lusk, Jayson L. & Daniel, M. Scott & Mark, Darrell R. & Lusk, Christine L., 2001. "Alternative Calibration And Auction Institutions For Predicting Consumer Willingess To Pay For Nongenetically Modified Corn Chips," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(01), July.
    2. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.
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