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Factors Affecting Demand for Branded Beef

Author

Listed:
  • Martinez, Stephen W.
  • Hanagriff, Roger D.
  • Lau, Michael H.
  • Harris, James Michael

Abstract

This paper finds that branded fresh beef expenditures increased from 20.8 percent in 1998 to 28.6 percent in 2004 for all fresh beef expenditures. In addition, geographic location, household income, household race, and household size were found to affect the likelihood of branded fresh beef purchases in 2004.

Suggested Citation

  • Martinez, Stephen W. & Hanagriff, Roger D. & Lau, Michael H. & Harris, James Michael, 2007. "Factors Affecting Demand for Branded Beef," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34885, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeasm:34885
    DOI: 10.22004/ag.econ.34885
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    File URL: https://ageconsearch.umn.edu/record/34885/files/sp07ma01.pdf
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    References listed on IDEAS

    as
    1. Jayson L. Lusk & John A. Fox & Ted C. Schroeder & James Mintert & Mohammad Koohmaraie, 2001. "In-Store Valuation of Steak Tenderness," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 539-550.
    2. Lusk, Jayson L., 2001. "Branded Beef: Is It "What's for Dinner?"," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 16(2), pages 1-4.
    3. Ward, Ronald W. & Ferrara, Oscar, 2005. "Measuring Brand Preferences Among U.S. Meat Consumers with Probit Models," 2005 Annual meeting, July 24-27, Providence, RI 19462, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Loureiro, Maria L. & Umberger, Wendy J., 2004. "A Choice Experiment Model For Beef Attributes: What Consumer Preferences Tell Us," 2004 Annual meeting, August 1-4, Denver, CO 19931, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Blisard, Noel & Variyam, Jayachandran N. & Cromartie, John, 2003. "Food Expenditures By U.S. Households: Looking Ahead To 2020," Agricultural Economic Reports 34045, United States Department of Agriculture, Economic Research Service.
    6. G Baltas & P Doyle, 1998. "An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 49(8), pages 790-798, August.
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    Cited by:

    1. Sepulveda, Wilmer S. & Maza Rubio, M.T. & Mantecon, Angel R., 2008. "Factors Associated to Purchase of Quality-Labelled Beef," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43549, European Association of Agricultural Economists.

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