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Spillover Effect of Participation in Women, Infant and Children (WIC) Program on Consumer’s Purchasing Behavior of Private Label Goods

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  • Zaffou, Madiha
  • Campbell, Benjamin
  • Rabinowitz, Adam

Abstract

The special supplemental nutrition program for women, infants, and children program (WIC) allows its participants to purchase food items from a WIC approved list at retail grocery stores. However, this program restricts not only the type and the quantity of food to be purchased but also the specific food brand. In fact, participants are often required to purchase private label brands –the least expensive brand- for some of the food products. Using Nileson home-scan data on daily food purchases across the county, this study aims to evaluate how these food brand restrictions may impact consumer brand preference even outside of the WIC program.

Suggested Citation

  • Zaffou, Madiha & Campbell, Benjamin & Rabinowitz, Adam, 2016. "Spillover Effect of Participation in Women, Infant and Children (WIC) Program on Consumer’s Purchasing Behavior of Private Label Goods," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230100, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea16:230100
    DOI: 10.22004/ag.econ.230100
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    References listed on IDEAS

    as
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    2. Damon, Amy L. & King, Robert P. & Leibtag, Ephraim, 2013. "First of the month effect: Does it apply across food retail channels?," Food Policy, Elsevier, vol. 41(C), pages 18-27.
    3. Paul W. Dobson & Li Zhou, 2014. "The Competition Effects of Lookalike Private Label Products," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Irene Esteban-Millat & Juan Antonio Mondéja (ed.), National Brands and Private Labels in Retailing, edition 127, pages 17-26, Springer.
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    6. Justine Hastings & Ebonya Washington, 2010. "The First of the Month Effect: Consumer Behavior and Store Responses," American Economic Journal: Economic Policy, American Economic Association, vol. 2(2), pages 142-162, May.
    7. Lee, Bong Joo & Mackey-Bilaver, Lucy, 2007. "Effects of WIC and Food Stamp Program participation on child outcomes," Children and Youth Services Review, Elsevier, vol. 29(4), pages 501-517, April.
    8. ter Braak, Anne & Deleersnyder, Barbara & Geyskens, Inge & Dekimpe, Marnik G., 2013. "Does private-label production by national-brand manufacturers create discounter goodwill?," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 343-357.
    9. Olbrich, Rainer & Grewe, Gundula, 2013. "Proliferation of private labels in the groceries sector: The impact on category performance," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 147-153.
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    Keywords

    Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Marketing;
    All these keywords.

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