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Consumer Demand for Innovation in Food Safety


  • Hoehn, John P.


Procedures are identified detecting and estimating consumer willingness to pay for food safety. Case histories demonstrate the significant behavioral response of consumers to changes in food safety. Concepts and methods for estimating willingness to pay for food safety are reviewed. A framework is developed for estimating the impact of food safety on market prices, market quantities, and consumer and producer welfare. Contrary to theoretical models based on zero transactions costs and fully differentiated markets, the empirical results indicate that the welfare losses of a laissez-faire policy to food safety may exceed the losses of direct regulation.
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Suggested Citation

  • Hoehn, John P., 1989. "Consumer Demand for Innovation in Food Safety," Staff Paper Series 201028, Michigan State University, Department of Agricultural, Food, and Resource Economics.
  • Handle: RePEc:ags:midasp:201028
    DOI: 10.22004/ag.econ.201028

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    References listed on IDEAS

    1. Nancy E. Bockstael, 1984. "The Welfare Implications of Minimum Quality Standards," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(4), pages 466-471.
    2. repec:wly:riskan:v:2:y:1982:i:2:p:83-93 is not listed on IDEAS
    3. Mark E. Smith & Eileen O. van Ravenswaay & Stanley R. Thompson, 1988. "Sales Loss Determination in Food Contamination Incidents: An Application to Milk Bans in Hawaii," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(3), pages 513-520.
    4. Ann Fisher & Lauraine G. Chestnut & Daniel M. Violette, 1989. "The value of reducing risks of death: A note on new evidence," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 8(1), pages 88-100.
    5. Viscusi, W Kip & O'Connor, Charles J, 1984. "Adaptive Responses to Chemical Labeling: Are Workers Bayesian Decision Makers?," American Economic Review, American Economic Association, vol. 74(5), pages 942-956, December.
    6. Erik Lichtenberg & Douglas D. Parker & David Zilberman, 1988. "Marginal Analysis of Welfare Costs of Environmental Policies: The Case of Pesticide Regulation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(4), pages 867-874.
    7. repec:wly:riskan:v:8:y:1988:i:2:p:261-269 is not listed on IDEAS
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