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Quality Function Deployment: Can Improve Innovation Efficiency in the Food Industry?

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Listed:
  • Garcia Martinez, Marian
  • de Carlos, Pilar
  • de Felipe, Isabel
  • Briz, Julian
  • Morais, Federico
  • Navarro, Manuel

Abstract

This paper considers the implementation of the Quality Function Deployment (QFD) as a methodological framework for the development of new food products. This paper focuses on the beef supply chain and develops a horizontal product’s quality deployment as a strategic tool for the implementation of consumer-led product innovation strategies. Difficulties in the prioritisation of parameters and setting of target values for the desired performance level of each parameter would limit the implementation of a complete ‘four-phase’ model in the sector. Thus, the use of complementary management tools, such as SWOT analysis and Failure Mode and Effect Analysis (FMEA) would be necessary to develop more suitable process designs to the specific requirements of the sector.

Suggested Citation

  • Garcia Martinez, Marian & de Carlos, Pilar & de Felipe, Isabel & Briz, Julian & Morais, Federico & Navarro, Manuel, 2007. "Quality Function Deployment: Can Improve Innovation Efficiency in the Food Industry?," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6582, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi07:6582
    DOI: 10.22004/ag.econ.6582
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    References listed on IDEAS

    as
    1. Martinez, Marian Garcia & Briz, Julian, 2000. "Innovation In The Spanish Food And Drink Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-22.
    2. Govers, C. P. M., 1996. "What and how about quality function deployment (QFD)," International Journal of Production Economics, Elsevier, vol. 46(1), pages 575-585, December.
    3. Harris, J. Michael, 2002. "Food Product Introductions Continue To Decline in 2000," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 25(1).
    Full references (including those not matched with items on IDEAS)

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