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Traceability: European consumers' perceptions regarding its definition, expectations and differences by product types and importance of label schemes

Author

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  • Chryssochoidis, George M.
  • Kehagia, Olga C.
  • Chrysochou, Polymeros E.

Abstract

Given the heterogeneity of European consumers it is not unsurprising that they have different perceptions and expectations regarding (but also understanding thereof) 'traceability'. A large number of individuals may not even have a memory anchor for the concept. Consumers may also perceive traceability differently among different product types. The present study is based upon focus groups analysis of 12 countries across Europe. It presents an explanation of traceability's understanding by European consumers. It also presents consumer's expectations towards traceability and its differences according to different product types.

Suggested Citation

  • Chryssochoidis, George M. & Kehagia, Olga C. & Chrysochou, Polymeros E., 2006. "Traceability: European consumers' perceptions regarding its definition, expectations and differences by product types and importance of label schemes," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10088, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae98:10088
    DOI: 10.22004/ag.econ.10088
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    References listed on IDEAS

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    1. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(2), pages 1-17, December.
    2. Gellynck, Xavier & Verbeke, Wim, 2001. "Consumer Perception of Traceability in the Meat Chain," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 50(06), pages 1-7.
    3. Jill E. Hobbs & DeeVon Bailey & David L. Dickinson & Morteza Haghiri, 2005. "Traceability in the Canadian Red Meat Sector: Do Consumers Care?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 47-65, March.
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    2. Calvo-Dopico, D., 2015. "Implantación de la trazabilidad y su relación con la calidad: marco conceptual y retos estratégicos. Aplicación al sector pesquero," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 15(01).

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