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Is Organic Food A Quality Attribute Or A Product Category?


  • Denver, Sigrid
  • Christensen, Tove


The present study investigates the relationships between consumer categorization of organic versus non-organic food products, consumers’ underlying perceptions of organic food, and their propensity to consume organic foods. A choice experiment is used to test these relations in a case study involving consumer preferences for attributes relating to milk. First and foremost, we find a strong link between how consumers categorize food and their organic profile. Second, our study supports earlier findings which indicate that certain socio-demographic variables are important drivers of organic demand together with beliefs in organic foods possessing positive attributes. Third, we find that knowledge concerning a claim stating that milk from grazing cows is healthier serves as a way to categorize consumers.

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  • Denver, Sigrid & Christensen, Tove, 2010. "Is Organic Food A Quality Attribute Or A Product Category?," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116389, European Association of Agricultural Economists;Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:eaa115:116389

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    References listed on IDEAS

    1. Biing-Hwan Lin & Steven T. Yen & Chung L. Huang & Travis A. Smith, 2009. "U.S. Demand for Organic and Conventional Fresh Fruits: The Roles of Income and Price," Sustainability, MDPI, Open Access Journal, vol. 1(3), pages 1-15, August.
    2. Monier Sylvette & Hassan Daniel & Nichèle Véronique & Simioni Michel, 2009. "Organic Food Consumption Patterns," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 7(2), pages 1-25, December.
    3. Rachel Griffith & Lars Nesheim, 2008. "Household willingness to pay for organic products," CeMMAP working papers CWP18/08, Centre for Microdata Methods and Practice, Institute for Fiscal Studies.
    4. Wier, Mette & O'Doherty Jensen, Katherine & Andersen, Laura Mørch & Millock, Katrin, 2008. "The character of demand in mature organic food markets: Great Britain and Denmark compared," Food Policy, Elsevier, vol. 33(5), pages 406-421, October.
    5. Zhang, Feng & Huang, Chung L. & Lin, Biing-Hwan & Epperson, James E., 2006. "National Demand For Fresh Organic And Conventional Vegetables: Scanner Data Evidence," 2006 Annual meeting, July 23-26, Long Beach, CA 21107, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, March.
    7. Glaser, Lewrene K. & Thompson, Gary D., 1999. "Demand For Organic And Conventional Frozen Vegetables," 1999 Annual meeting, August 8-11, Nashville, TN 21583, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Thompson, Gary D. & Glaser, Lewrene K., 2001. "National Demand For Organic And Conventional Baby Food," 2001 Annual Meeting, July 8-11, 2001, Logan, Utah 36139, Western Agricultural Economics Association.
    9. Anders, Sven M. & Moeser, Anke, 2008. "Using Retail Scanner Data to Assess the Demand for Value-based Ground Meat Products in Canada," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44154, European Association of Agricultural Economists.
    10. Glaser, Lewrene K. & Thompson, Gary D., 2000. "Demand For Organic And Conventional Beverage Milk," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36346, Western Agricultural Economics Association.
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