Do consumers buy organic food for sustainability or selfish reasons?
The expansion of organic agriculture is a key issue in sustainable development. We study consumers’ motives for buying organic food products by analysing the combination of goods in baskets purchased by a panel of French households. Organic proneness can be motivated by concern for sustainable development and/or by self-interest (health or product quality considerations). The pro-social motivation of consumers of organic products is inferred from the presence of ‘Fair Trade’ products in their baskets, whereas consumer self-interest is deduced from the presence of healthy and higher quality labeled products. Our results on effective purchases indicate that buyers of organic products are primarily motivated by sustainability considerations, then by health and finally by expected quality improvement. However, certain household socio demographic characteristics impact on the ranking of self-interested motives. Higher education level, family size and organic loyalty have a positive impact on the quality-related motive for purchasing organic goods.
|Date of creation:||Jan 2013|
|Date of revision:||Aug 2013|
|Contact details of provider:|| Phone: (+33) 5 61 12 86 23|
Web page: http://www.tse-fr.eu/
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- Mette Wier & Katherine O'Doherty Jensen & Laura Morch Andersen & Katrin Millock, 2008. "The Character of Demand in Mature Organic Food Markets: Great Britain and Denmark Compared," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00343683, HAL.
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- Gary D. Thompson & Julia Kidwell, 1998. "Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(2), pages 277-287.
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- Glaser, Lewrene K. & Thompson, Gary D., 1999. "Demand For Organic And Conventional Frozen Vegetables," 1999 Annual meeting, August 8-11, Nashville, TN 21583, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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