What Drives the Adoption of Clean Agricultural Technologies? An Ex Ante Assessment of Sustainable Biofuel Production in Southwestern Wisconsin
This paper explores the farmer’s general decision to adopt a clean agricultural production technology and the particular role of pro-social behavior. We hypothesize that pro-social behavior may influence farmers’ individual valuation of clean technologies through two channels, their beliefs about the technology’s public benefits and their preferences for environmental quality. A linear characteristics model is developed to illustrate how a pro-social preference structure may lead to different adoption outcomes as compared to the standard profitmaximization framework. We test this possibility using mail survey data on ex ante bioenergy crop adoption in southwestern Wisconsin. The contingent valuation empirical strategy estimates farmers’ distribution of willingness-to-accept values (i.e., minimum biomass reservation prices) as a function of expected pro-social behavior, factors that constrain short-run technological change, and other standard adoption influences. We find that the observed heterogeneity in WTA values is partially and significantly explained by expected pro-social behavior.
|Date of creation:||2013|
|Date of revision:|
|Contact details of provider:|| Postal: 555 East Wells Street, Suite 1100, Milwaukee, Wisconsin 53202|
Phone: (414) 918-3190
Fax: (414) 276-3349
Web page: http://www.aaea.org
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Hayley H. Chouinard & Tobias Paterson & Philip R. Wandschneider & Adrienne M. Ohler, 2008. "Will Farmers Trade Profits for Stewardship? Heterogeneous Motivations for Farm Practice Selection," Land Economics, University of Wisconsin Press, vol. 84(1), pages 66-82.
- P. Dupraz & D. Vermersch & B. De Frahan & L. Delvaux, 2003. "The Environmental Supply of Farm Households: A Flexible Willingness to Accept Model," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 25(2), pages 171-189, June.
- Matthew J. Kotchen, 2003.
"Green Markets and Private Provision of Public Goods,"
Department of Economics Working Papers
2003-05, Department of Economics, Williams College.
- Matthew J. Kotchen, 2006. "Green Markets and Private Provision of Public Goods," Journal of Political Economy, University of Chicago Press, vol. 114(4), pages 816-845, August.
- Alexander Pfaff & Shubham Chaudhuri & Howard Nye, 2004. "Household Production and Environmental Kuznets Curves – Examining the Desirability and Feasibility of Substitution," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 27(2), pages 187-200, February.
- Kotchen, Matthew J., 2005.
"Impure public goods and the comparative statics of environmentally friendly consumption,"
Journal of Environmental Economics and Management,
Elsevier, vol. 49(2), pages 281-300, March.
- Matthew J. Kotchen, 2003. "Impure Public Goods and the Comparative Statics of Environmentally Friendly Consumption," Department of Economics Working Papers 2003-06, Department of Economics, Williams College.
- Robert J. Sheeder & Gary D. Lynne, 2011. "Empathy-Conditioned Conservation: “Walking in the Shoes of Others” as a Conservation Farmer," Land Economics, University of Wisconsin Press, vol. 87(3), pages 433-452.
- Feng Song & Jinhua Zhao & Scott M. Swinton, 2011.
"Switching to Perennial Energy Crops Under Uncertainty and Costly Reversibility,"
American Journal of Agricultural Economics,
Agricultural and Applied Economics Association, vol. 93(3), pages 764-779.
- Song, Feng & Zhao, Jinhua & Swinton, Scott M., 2009. "Switching to Perennial Energy Crops under Uncertainty and Costly Reversibility," Staff Papers 56195, Michigan State University, Department of Agricultural, Food, and Resource Economics.
- Bradford L. Barham, 1996. "Adoption of a Politicized Technology: bST and Wisconsin Dairy Farmers," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 1056-1063.
- F. Bonnieux & P. Rainelli & D. Vermersch, 1998. "Estimating the Supply of Environmental Benefits by Agriculture: A French Case Study," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 11(2), pages 135-153, March.
- Deaton,Angus & Muellbauer,John, 1980. "Economics and Consumer Behavior," Cambridge Books, Cambridge University Press, number 9780521296762, November.
- Bergstrom, Theodore & Blume, Lawrence & Varian, Hal, 1986. "On the private provision of public goods," Journal of Public Economics, Elsevier, vol. 29(1), pages 25-49, February.
- David J. Lewis & Bradford L. Barham & Brian Robinson, 2011. "Are There Spatial Spillovers in the Adoption of Clean Technology? The Case of Organic Dairy Farming," Land Economics, University of Wisconsin Press, vol. 87(2), pages 250-267.
- Shan Ma & Scott M. Swinton & Frank Lupi & Christina Jolejole-Foreman, 2012. "Farmers’ Willingness to Participate in Payment-for-Environmental-Services Programmes," Journal of Agricultural Economics, Wiley Blackwell, vol. 63(3), pages 604-626, 09.
When requesting a correction, please mention this item's handle: RePEc:ags:aaea13:150557. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.