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Health Media Coverage and Consumer Choice: A Panel Data Econometric Analysis of the Domestic Cracker Market

Author

Listed:
  • Johnson, Rutherford
  • Vickner, Steven S.
  • Pagoulatos, Angelos
  • Debertin, David L.

Abstract

Americans are becoming more health conscious and more obese. The food industry attempts to capitalize on both of these current trends. In advance of government mandate, the dominant leader in the cracker industry introduced a trans fatty acid label to its products. The impact on demand of the voluntary introduction of this label varies across metropolitan area and depends on health-related media coverage, both local and national, and health attitudes of these metropolitan areas.

Suggested Citation

  • Johnson, Rutherford & Vickner, Steven S. & Pagoulatos, Angelos & Debertin, David L., 2006. "Health Media Coverage and Consumer Choice: A Panel Data Econometric Analysis of the Domestic Cracker Market," 2006 Annual meeting, July 23-26, Long Beach, CA 21110, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea06:21110
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    References listed on IDEAS

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    Keywords

    Health Economics and Policy;

    Statistics

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