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Food Product Recalls, Agbiotech And Consumer Response: The Case Of Starlink

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  • Vickner, Steven S.
  • Marks, Leonie A.
  • Kalaitzandonakes, Nicholas G.

Abstract

Using a conditional nonlinear AIDS model and three years of syndicated, national-level weekly point-of-purchase scanner data, we empirically estimate the consumer response to the Starlink recall while controlling for relative prices, per capita real expenditure, holidays, post-recall demand trends and the media. In the salted snacks product category, acute media coverage reduced the expenditure share for the recalled products and those shares nearly recovered 12 months post-recall. Expenditure shares in the chili seasonings product category were unaffected by the recall and media coverage.

Suggested Citation

  • Vickner, Steven S. & Marks, Leonie A. & Kalaitzandonakes, Nicholas G., 2003. "Food Product Recalls, Agbiotech And Consumer Response: The Case Of Starlink," 2003 Annual meeting, July 27-30, Montreal, Canada 22050, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea03:22050
    DOI: 10.22004/ag.econ.22050
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    References listed on IDEAS

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    Cited by:

    1. Bakhtavoryan, Rafael & Capps, Oral, Jr. & Salin, Victoria, 2012. "Impact of Food Contamination on Brands: A Demand Systems Estimation of Peanut Butter," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(3), pages 1-13, December.

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