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The Coasean Singularity? Demand, Supply, and Market Design with AI Agents

In: The Economics of Transformative AI

Author

Listed:
  • Peyman Shahidi
  • Gili Rusak
  • Benjamin S. Manning
  • Andrey Fradkin
  • John J. Horton

Abstract

AI agents—autonomous systems that perceive, reason, and act on behalf of human principals—are poised to transform digital markets by dramatically reducing transaction costs. This chapter evaluates the economic implications of this transition, adopting a consumer-oriented view of agents as market participants that can search, negotiate, and transact directly. From the demand side, agent adoption reflects derived demand: users trade off decision quality against effort reduction, with outcomes mediated by agent capability and task context. On the supply side, firms will design, integrate, and monetize agents, with outcomes hinging on whether agents operate within or across platforms. At the market level, agents create efficiency gains from lower search, communication, and contracting costs, but also introduce frictions such as congestion and price obfuscation. By lowering the costs of preference elicitation, contract enforcement, and identity verification, agents expand the feasible set of market designs but also raise novel regulatory challenges. While the net welfare effects remain an empirical question, the rapid onset of AI-mediated transactions presents a unique opportunity for economic research to inform real-world policy and market design.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Peyman Shahidi & Gili Rusak & Benjamin S. Manning & Andrey Fradkin & John J. Horton, 2025. "The Coasean Singularity? Demand, Supply, and Market Design with AI Agents," NBER Chapters, in: The Economics of Transformative AI, National Bureau of Economic Research, Inc.
  • Handle: RePEc:nbr:nberch:15309
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    References listed on IDEAS

    as
    1. Amine Allouah & Omar Besbes & Josu'e D Figueroa & Yash Kanoria & Akshit Kumar, 2025. "What Is Your AI Agent Buying? Evaluation, Biases, Model Dependence, & Emerging Implications for Agentic E-Commerce," Papers 2508.02630, arXiv.org, revised Dec 2025.
    2. Michael D. Grubb, 2009. "Selling to Overconfident Consumers," American Economic Review, American Economic Association, vol. 99(5), pages 1770-1807, December.
    3. Andrey Fradkin, 2025. "Demand for LLMs: Descriptive Evidence on Substitution, Market Expansion, and Multihoming," Papers 2504.15440, arXiv.org.
    4. Glenn Ellison & Sara Fisher Ellison, 2018. "Match Quality, Search, and the Internet Market for Used Books," NBER Working Papers 24197, National Bureau of Economic Research, Inc.
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    More about this item

    JEL classification:

    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • J44 - Labor and Demographic Economics - - Particular Labor Markets - - - Professional Labor Markets and Occupations
    • K20 - Law and Economics - - Regulation and Business Law - - - General
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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