Role of NGOs in the Corporate Greening Process
This paper intends to give an overview on the role of the civil society in making companies more sustainable. Based on the stakeholder theory, corporate sustainability and environmental behaviour – such as all corporate decisions – is determined by the total of stakeholder expectations. Although NGOs usually do not belong to the most important stakeholders, indirecly they can play a key role in shaping corporate environmental activities. NGOs can follow different strategies in making corporate operation environmentally friendlier. The confrontative behaviour (changing externally) approach has longer tradition, however there is a bunch of arguments for the cooperative (partnership, changing internally) approach.
|This chapter was published in: Gabor Harangozo & Gyula Zilahy , , pages 571-590, 2012.|
|This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers] with number 571-590.|
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