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Looking Through the Eyes of Others: assessing mutual expectations and experiences in order to shape dialogue and collaboration between business and NGOs with respect to CSR


  • Jan Jonker
  • André Nijhof


What are the main differences in expectations between NGOs and companies who interact with each other with respect to corporate social responsibility (CSR)? This is the leading question for a research project within the framework of the Dutch National Research Program on CSR (2003–2004). The research starts with the observation that companies and NGOs are increasingly interacting regarding CSR. Exploring the mutual expectations in the early stages of an interaction can deliver valuable information about the possibilities for cooperation. In order to study these expectations and experiences, a web‐based tool is developed. The application of this tool results in the relevant gaps between mutual expectations and the comparison of expectations expressed in the beginning of the interaction with the actual experiences.

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  • Jan Jonker & André Nijhof, 2006. "Looking Through the Eyes of Others: assessing mutual expectations and experiences in order to shape dialogue and collaboration between business and NGOs with respect to CSR," Corporate Governance: An International Review, Wiley Blackwell, vol. 14(5), pages 456-466, September.
  • Handle: RePEc:bla:corgov:v:14:y:2006:i:5:p:456-466
    DOI: 10.1111/j.1467-8683.2006.00518.x

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    References listed on IDEAS

    1. Nigel Roome, 2005. "Policies and conditions for environmental innovation and management in industry," ULB Institutional Repository 2013/14447, ULB -- Universite Libre de Bruxelles.
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    Cited by:

    1. Yves Fassin, 2009. "Inconsistencies in Activists’ Behaviours and the Ethics of NGOs," Journal of Business Ethics, Springer, vol. 90(4), pages 503-521, December.
    2. Yves Fassin, 2012. "Stakeholder Management, Reciprocity and Stakeholder Responsibility," Journal of Business Ethics, Springer, vol. 109(1), pages 83-96, August.
    3. Daniel Arenas & Pablo Sanchez & Matthew Murphy, 2013. "Different Paths to Collaboration Between Businesses and Civil Society and the Role of Third Parties," Journal of Business Ethics, Springer, vol. 115(4), pages 723-739, July.
    4. Jon Burchell & Joanne Cook, 2013. "Sleeping with the Enemy? Strategic Transformations in Business–NGO Relationships Through Stakeholder Dialogue," Journal of Business Ethics, Springer, vol. 113(3), pages 505-518, March.
    5. Ariane Berthoin Antal & André Sobczak, 2014. "Culturally Embedded Organizational Learning for Global Responsibility," Post-Print hal-01074565, HAL.
    6. Clive Boddy & Richard Ladyshewsky & Peter Galvin, 2010. "The Influence of Corporate Psychopaths on Corporate Social Responsibility and Organizational Commitment to Employees," Journal of Business Ethics, Springer, vol. 97(1), pages 1-19, November.
    7. Antonis Skouloudis & Konstantinos Evangelinos & Chrisovaladis Malesios, 2015. "Priorities and Perceptions for Corporate Social Responsibility: An NGO Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(2), pages 95-112, March.
    8. Karen Hidden & Jonathan Tresman Marks, 2020. "Misaligned Needs in the Pursuit of Shared Value: A Multi-Stakeholder Study of the Shift from Corporate Social Responsibility to Corporate Social Entrepreneurship in an Emerging Economy," The Journal of Entrepreneurship, Entrepreneurship Development Institute of India, vol. 6(2), pages 363-382, July.
    9. Daniel Arenas & Josep Lozano & Laura Albareda, 2009. "The Role of NGOs in CSR: Mutual Perceptions Among Stakeholders," Journal of Business Ethics, Springer, vol. 88(1), pages 175-197, August.
    10. Christiane Marie Høvring & Sophie Esmann Andersen & Anne Ellerup Nielsen, 2018. "Discursive Tensions in CSR Multi-stakeholder Dialogue: A Foucauldian Perspective," Journal of Business Ethics, Springer, vol. 152(3), pages 627-645, October.
    11. Schlegelmilch, Bodo B. & Simbrunner, Philipp, 2019. "Moral licensing and moral cleansing applied to company-NGO collaborations in an online context," Journal of Business Research, Elsevier, vol. 95(C), pages 544-552.
    12. Francesco Gangi & Eugenio D’Angelo, 2017. "“Make”or “Buy” the Choice of Governance Modes for Corporate Social Responsibility Projects from a Stakeholder Management Perspective," International Business Research, Canadian Center of Science and Education, vol. 10(8), pages 80-92, August.
    13. Ramendra Singh & Madhupa Bakshi & Prashant Mishra, 2015. "Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?," Journal of Business Ethics, Springer, vol. 131(2), pages 361-373, October.
    14. Proikaki, Marina & Nikolaou, Ioannis & Jones, Nikoleta & Malesios, Chrisovaladis & Dimitrakopoulos, Panayiotis G & Evangelinos, Kostantinos, 2018. "Community perceptions of local enterprises in environmentally degraded areas," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 73(C), pages 116-124.

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