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Moving Business/Industry Towards Sustainable Consumption:: The Role of NGOs

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  • Kong, Nancy
  • Salzmann, Oliver
  • Steger, Ulrich
  • Ionescu-Somers, Aileen

Abstract

The negative environmental impact of current consumption patterns is increasing and becoming more evident. Household/consumer behavior plays a significant role in shaping these patterns. A growing number of non-governmental organizations (NGOs) are focusing on this issue. The paper1 examines how NGOs could play an important role as partners to business/industry in promoting sustainable consumption. It exhibits a number of mini case studies on innovative partnerships for product development, labeling, green purchasing, etc. Two essential factors for success have been identified: (1) Consumers need to feel empowered to make a difference through their behavior. (2) They should also be able to improve their quality of life. Furthermore, direct consumer outreach and partnerships with retailers are recommended as effective means of changing consumption patterns.

Suggested Citation

  • Kong, Nancy & Salzmann, Oliver & Steger, Ulrich & Ionescu-Somers, Aileen, 2002. "Moving Business/Industry Towards Sustainable Consumption:: The Role of NGOs," European Management Journal, Elsevier, vol. 20(2), pages 109-127, April.
    • Handle: RePEc:eee:eurman:v:20:y:2002:i:2:p:109-127
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    Citations

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    Cited by:

    1. Gabor Harangozo & Gyula Zilahy, 2012. "Role of NGOs in the Corporate Greening Process," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers],, University of Primorska, Faculty of Management Koper.
    2. J.J. Graafland & H. Smid, 2004. "Reputation, Corporate Social Responsibility and Market Regulation," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(2), pages 271-308.
    3. Anja Gaudig & Bernd Ebersberger & Andreas Kuckertz, 2021. "Sustainability-Oriented Macro Trends and Innovation Types—Exploring Different Organization Types Tackling the Global Sustainability Megatrend," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    4. Simona Romani & Silvia Grappi & Richard P. Bagozzi, 2016. "Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products," Journal of Business Ethics, Springer, vol. 135(2), pages 253-264, May.
    5. Yi-Wen Liao & Zhi-Yuan Su & Chiung-Wei Huang & Rustam Shadiev, 2019. "The Influence of Environmental, Social, and Personal Factors on the Usage of the App “Environment Info Push”," Sustainability, MDPI, vol. 11(21), pages 1-20, October.
    6. Mieneke Koster & Ana Simaens & Bart Vos, 2019. "The Advocate’s Own Challenges to Behave in a Sustainable Way: An Institutional Analysis of Advocacy NGOs," Journal of Business Ethics, Springer, vol. 157(2), pages 483-501, June.
    7. Aribawa, Dwitya & Nopphon Tangjitprom, 2019. "The Preferences of Non-governmental Organizations to Sustainable Investment: Evidence From Emerging Equity Market," Journal of Accounting and Finance in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 5(2), pages 313-324, December.
    8. Schill, Marie & Shaw, Deirdre, 2016. "Recycling today, sustainability tomorrow: Effects of psychological distance on behavioural practice," European Management Journal, Elsevier, vol. 34(4), pages 349-362.
    9. Liu, Steven Y.H. & Napier, Elizabeth & Runfola, Andrea & Cavusgil, S. Tamer, 2020. "MNE-NGO partnerships for sustainability and social responsibility in the global fast-fashion industry: A loose-coupling perspective," International Business Review, Elsevier, vol. 29(5).
    10. Kyoo-Man Ha, 2016. "Integrating education and training, and their implications in NGOs’ disaster management: the case of Korea," Public Money & Management, Taylor & Francis Journals, vol. 36(5), pages 373-378, July.
    11. Berenike Wiener & Georg von Schnurbein, 2023. "Foundation Investment Funds for Grant-Making Foundations in Germany: Do They Facilitate Sustainable Investing?," SAGE Open, , vol. 13(4), pages 21582440231, December.
    12. Sadegh Salehi & Audronė Telešienė & Zahra Pazokinejad, 2021. "Socio-Cultural Determinants and the Moderating Effect of Gender in Adopting Sustainable Consumption Behavior among University Students in Iran and Japan," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
    13. Runa Sarkar, 2008. "Public policy and corporate environmental behaviour: a broader view," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(5), pages 281-297, September.
    14. Kourula, Arno, 2010. "Corporate engagement with non-governmental organizations in different institutional contexts--A case study of a forest products company," Journal of World Business, Elsevier, vol. 45(4), pages 395-404, October.
    15. Pablo Sánchez & Sonia Benito-Hernández, 2015. "CSR Policies: Effects on Labour Productivity in Spanish Micro and Small Manufacturing Companies," Journal of Business Ethics, Springer, vol. 128(4), pages 705-724, June.
    16. Maria Rosa De Giacomo & Arianna Dominici Loprieno & Mario Tarantini & Rovena Preka & Maria Litido & Anne Dominique Furphy & Víctor Vázquez Calvo & Pere Llorach-Massana & Carles M. Gasol & Joan Rierade, 2014. "Eco-innovative Practices for Sustainable Consumption and Production: What are the Possible Benefits for Companies?," Administrative Sciences, MDPI, vol. 4(3), pages 1-34, July.
    17. Xinya Yan & Haiying Lin & Amelia Clarke, 2018. "Cross-Sector Social Partnerships for Social Change: The Roles of Non-Governmental Organizations," Sustainability, MDPI, vol. 10(2), pages 1-17, February.
    18. Edwin Zaccaï, 2008. "Assessing the role of consumers in sustainable product policies," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 10(1), pages 51-67, February.
    19. Saki Morita & Keiji Jindo & Petros Maliotis, 2023. "Exploring the Influence of Work Integration Social Enterprises on Consumers through Differentiated Customer Value Proposition," Sustainability, MDPI, vol. 15(7), pages 1-16, March.

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