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Privacy evaluation: what empirical research on users' valuation of personal data tells us

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  • Morando, Federico
  • Iemma, Raimondo
  • Raiteri, Emilio

Abstract

The EU General Data Protection Regulation is supposed to introduce several innovations, including the right of data portability for data subjects. In this article, we review recent literature documenting experiments to assess users' valuation of personal data, with the purpose to provide policy-oriented remarks. In particular, contextual aspects, conflicts between declared and revealed preferences, as well as the suggestion that personal data is not conceivable as a single good, but instead as a bundle, are taken into account, also discussing potential shortcomings and pitfalls in the surveyed experiments. Data portability is supposed to increase consumer empowerment; still, several technological preconditions need to apply to make this right actually enforceable.

Suggested Citation

  • Morando, Federico & Iemma, Raimondo & Raiteri, Emilio, 2014. "Privacy evaluation: what empirical research on users' valuation of personal data tells us," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 3(2), pages 1-12.
    • Handle: RePEc:zbw:iprjir:213986
    DOI: 10.14763/2014.2.283
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    References listed on IDEAS

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    Cited by:

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    2. Liu, Yu-li & Wu, Yanfei & Li, Changyan & Song, Chuling & Hsu, Wen-yi, 2024. "Does displaying one's IP location influence users' privacy behavior on social media? Evidence from China's Weibo," Telecommunications Policy, Elsevier, vol. 48(5).
    3. Susanne Ruckelshausen & Bernadette Kamleitner & Vincent Mitchell, 2025. "Selling Who You Know: How We Justify Sharing Others’ Data," Journal of Business Ethics, Springer, vol. 196(2), pages 381-417, January.
    4. Carin van der Cruijsen, 2017. "Payments data: do consumers want to keep them in a safe or turn them into gold?," DNB Working Papers 563, Netherlands Central Bank, Research Department.
    5. David Chavanne, 2018. "Generalized Trust, Need for Cognitive Closure, and the Perceived Acceptability of Personal Data Collection," Games, MDPI, vol. 9(2), pages 1-18, April.
    6. Gouthier, Matthias H.J. & Nennstiel, Carina & Kern, Nora & Wendel, Lars, 2022. "The more the better? Data disclosure between the conflicting priorities of privacy concerns, information sensitivity and personalization in e-commerce," Journal of Business Research, Elsevier, vol. 148(C), pages 174-189.

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