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An analysis of food culture and technology acceptance for youth: Using a choice experiment and a latent class model

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  • Jae Eun You
  • Jong Woo Choi

Abstract

The difference in the degree to which consumers accept a new culture depends on a variety of factors that affect each consumer. In order to grasp the acceptance of new food, it is necessary to consider both internal and external influence factors on food acceptance. The experiment was carried out three times with imported potato chips and domestic potato chips that can be easily accessed. Then, we investigated marketing strategies by using the “choice experiment” analysis methodology to identify snack preference.

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  • Jae Eun You & Jong Woo Choi, 2022. "An analysis of food culture and technology acceptance for youth: Using a choice experiment and a latent class model," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(2), pages 510-522, March.
    • Handle: RePEc:wly:mgtdec:v:43:y:2022:i:2:p:510-522
    DOI: 10.1002/mde.3398
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