IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v30y2023i4p1680-1697.html
   My bibliography  Save this article

How authenticity of corporate social responsibility affects organizational attractiveness: Stakeholder perceptions of organizational ideology

Author

Listed:
  • Duygu Turker
  • Ozge Can
  • Gizem Aras‐Beger

Abstract

Despite the impact of ideologies on corporate social responsibility (CSR), little is known whether the authenticity of CSR can be assessed in the face of ideological tensions. Following cognitive dissonance and attribution theories, this study investigates the impact of CSR authenticity, which is conceptualized as a function of (1) the ideological fit between company and its CSR initiative and (2) the perceived motive of an ideologically distinct initiative, on organizational attractiveness. Findings of a survey on 253 respondents reveal that while both dimensions of CSR authenticity affect organizational attractiveness, the fit between company and its CSR has a higher effect than does the social motive of CSR. Moreover, positive attitudes toward the CSR initiative as well as the company itself both mediate these relationships. The study shows taking an ideological perspective in authenticity is a relevant approach to understand CSR in the politically polarized contexts of most countries.

Suggested Citation

  • Duygu Turker & Ozge Can & Gizem Aras‐Beger, 2023. "How authenticity of corporate social responsibility affects organizational attractiveness: Stakeholder perceptions of organizational ideology," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1680-1697, July.
    • Handle: RePEc:wly:corsem:v:30:y:2023:i:4:p:1680-1697
    DOI: 10.1002/csr.2444
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.2444
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.2444?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sri Gunawan & Sri Yunan Budiarsi & Sri Hartini, 2020. "Authenticity as a corporate social responsibility platform for building customer loyalty," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1775023-177, January.
    2. Soo-Yeon Kim & Hyojung Park, 2011. "Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners," Journal of Business Ethics, Springer, vol. 103(4), pages 639-653, November.
    3. Rupert J. Baumgartner, 2014. "Managing Corporate Sustainability and CSR: A Conceptual Framework Combining Values, Strategies and Instruments Contributing to Sustainable Development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(5), pages 258-271, September.
    4. Babu, Nishat & De Roeck, Kenneth & Raineri, Nicolas, 2020. "Hypocritical organizations: Implications for employee social responsibility," Journal of Business Research, Elsevier, vol. 114(C), pages 376-384.
    5. Kevin Groves & Michael LaRocca, 2011. "An Empirical Study of Leader Ethical Values, Transformational and Transactional Leadership, and Follower Attitudes Toward Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 103(4), pages 511-528, November.
    6. Alexander Dahlsrud, 2008. "How corporate social responsibility is defined: an analysis of 37 definitions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(1), pages 1-13, January.
    7. Abhinav Gupta & Forrest Briscoe & Donald C. Hambrick, 2017. "Red, blue, and purple firms: Organizational political ideology and corporate social responsibility," Strategic Management Journal, Wiley Blackwell, vol. 38(5), pages 1018-1040, May.
    8. Tai Ming Wut & Peggy Mei-lan Ng, 2022. "Perceived CSR motives, perceived CSR authenticity, and pro-environmental behavior intention: an internal stakeholder perspective," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 19(5), pages 797-811, May.
    9. Terry Beckman & Alison Colwell & Peggy Cunningham, 2009. "The Emergence of Corporate Social Responsibility in Chile: The Importance of Authenticity and Social Networks," Journal of Business Ethics, Springer, vol. 86(2), pages 191-206, March.
    10. Yuan‐Shuh Lii & Kuang‐Wen Wu & May‐Ching Ding, 2013. "Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(1), pages 15-28, January.
    11. Dongho Yoo & Jieun Lee, 2018. "The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support," Sustainability, MDPI, vol. 10(8), pages 1-16, August.
    12. Juhua Xu & Eun-Kyoung Han, 2021. "How Temporal Order of Inconsistent CSR Information Affects Consumer Perceptions?," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
    13. Su, Lujun & Gong, Qi & Huang, Yinghua, 2020. "How do destination social responsibility strategies affect tourists’ intention to visit? An attribution theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    14. Zasuwa, Grzegorz, 2016. "Do the ends justify the means? How altruistic values moderate consumer responses to corporate social initiatives," Journal of Business Research, Elsevier, vol. 69(9), pages 3714-3719.
    15. Jordy F. Gosselt & Thomas Rompay & Laura Haske, 2019. "Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling," Journal of Business Ethics, Springer, vol. 155(2), pages 413-424, March.
    16. Mullins, Willard A., 1972. "On the Concept of Ideology in Political Science," American Political Science Review, Cambridge University Press, vol. 66(2), pages 498-510, June.
    17. Suzanne Benn & Lindi Todd & Jannet Pendleton, 2010. "Public Relations Leadership in Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 96(3), pages 403-423, October.
    18. Myungsuh Lim & Yoon Yang, 2016. "The effect of authenticity and social distance on CSR activity," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 12(3), pages 397-414, August.
    19. Hengky Latan & Charbel Jose Chiappetta Jabbour & Ana Beatriz Lopes de Sousa Jabbour, 2019. "Ethical Awareness, Ethical Judgment and Whistleblowing: A Moderated Mediation Analysis," Journal of Business Ethics, Springer, vol. 155(1), pages 289-304, March.
    20. Dorothée Baumann-Pauly & Christopher Wickert & Laura Spence & Andreas Scherer, 2013. "Organizing Corporate Social Responsibility in Small and Large Firms: Size Matters," Journal of Business Ethics, Springer, vol. 115(4), pages 693-705, July.
    21. Babatunde Ogunfowora & Madelynn Stackhouse & Won-Yong Oh, 2018. "Media Depictions of CEO Ethics and Stakeholder Support of CSR Initiatives: The Mediating Roles of CSR Motive Attributions and Cynicism," Journal of Business Ethics, Springer, vol. 150(2), pages 525-540, June.
    22. Schaefer, Sarah Desirée & Terlutter, Ralf & Diehl, Sandra, 2019. "Is my company really doing good? Factors influencing employees' evaluation of the authenticity of their company's corporate social responsibility engagement," Journal of Business Research, Elsevier, vol. 101(C), pages 128-143.
    23. Myungsuh Lim & Yoon Yang, 2016. "The effect of authenticity and social distance on CSR activity," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 12(3), pages 397-414, August.
    24. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
    25. Matthew Walker & Bob Heere & Milena Parent & Dan Drane, 2010. "Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions," Journal of Business Ethics, Springer, vol. 95(4), pages 659-680, September.
    26. Daina Mazutis & Natalie Slawinski, 2015. "Reconnecting Business and Society: Perceptions of Authenticity in Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 131(1), pages 137-150, September.
    27. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    28. Anthony Samuel & Dan Taylor & Gareth R. T. White & Matthew Norris, 2018. "Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi’s ‘Go Forth Braddock’ campaign," Journal of Brand Management, Palgrave Macmillan, vol. 25(1), pages 53-67, January.
    29. Richard A. Peterson, 2005. "In Search of Authenticity," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1083-1098, July.
    30. Wenlong Yuan & Yongjian Bao & Alain Verbeke, 2011. "Integrating CSR Initiatives in Business: An Organizing Framework," Journal of Business Ethics, Springer, vol. 101(1), pages 75-92, June.
    31. Russell Lacey & Pamela Kennett-Hensel, 2010. "Longitudinal Effects of Corporate Social Responsibility on Customer Relationships," Journal of Business Ethics, Springer, vol. 97(4), pages 581-597, December.
    32. Fuming Jiang & Tatiana Zalan & Herman H. M. Tse & Jie Shen, 2018. "Mapping the Relationship Among Political Ideology, CSR Mindset, and CSR Strategy: A Contingency Perspective Applied to Chinese Managers," Journal of Business Ethics, Springer, vol. 147(2), pages 419-444, January.
    33. James Agarwal & Oleksiy Osiyevskyy & Percy Feldman, 2015. "Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes," Journal of Business Ethics, Springer, vol. 130(2), pages 485-506, August.
    34. Muhammad Bilal Zafar & Ahmad Azam Sulaiman, 2019. "Corporate social responsibility and Islamic banks: a systematic literature review," Management Review Quarterly, Springer, vol. 69(2), pages 159-206, June.
    35. Skilton, Paul F. & Purdy, Jill M., 2017. "Authenticity, Power, and Pluralism: A Framework for Understanding Stakeholder Evaluations of Corporate Social Responsibility Activities," Business Ethics Quarterly, Cambridge University Press, vol. 27(1), pages 99-123, January.
    36. James Agarwal & Oleksiy Osiyevskyy & Percy Marquina, 2015. "Erratum to: Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes," Journal of Business Ethics, Springer, vol. 130(2), pages 507-507, August.
    37. Floritzel Moreno & Jiyun Kang, 2020. "How to alleviate consumer skepticism concerning corporate responsibility: The role of content and delivery in CSR communications," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2477-2490, November.
    38. Alhouti, Sarah & Johnson, Catherine M. & Holloway, Betsy Bugg, 2016. "Corporate social responsibility authenticity: Investigating its antecedents and outcomes," Journal of Business Research, Elsevier, vol. 69(3), pages 1242-1249.
    39. repec:ucp:bkecon:9780226316529 is not listed on IDEAS
    40. Kuho Lin & Michael Y.‐P. Peng & Muhammad Khalid Anser & Zahid Yousaf & Arshian Sharif, 2021. "Bright harmony of environmental management initiatives for achieving corporate social responsibility authenticity and legitimacy: Glimpse of hotel and tourism industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 640-647, March.
    41. Nishat Babu & Kenneth de Roeck & Nicolas Raineri, 2020. "Hypocritical organizations: Implications for employee social responsibility," Post-Print hal-03796007, HAL.
    42. Duygu Turker & Özge Can, 2021. "Corporate Social Responsibility in Turkey," CSR, Sustainability, Ethics & Governance, in: Samuel O. Idowu (ed.), Current Global Practices of Corporate Social Responsibility, edition 1, pages 379-398, Springer.
    43. Joo, Soyoung & Miller, Elizabeth G. & Fink, Janet S., 2019. "Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale," Journal of Business Research, Elsevier, vol. 98(C), pages 236-249.
    44. Menno D. T. Jong & Mark Meer, 2017. "How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities," Journal of Business Ethics, Springer, vol. 143(1), pages 71-83, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Annalisa Baldissera, 2023. "Sustainability reporting in banks: History of studies and a conceptual framework for thinking about the future by learning from the past," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2385-2405, September.
    2. Naveed Ahmad Faraz & Fawad Ahmed & Zhengde Xiong, 2024. "How firms leverage corporate environmental strategy to nurture green behavior: Role of multi‐level environmentally responsible leadership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 243-259, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chen Wang & Yeonggil Kim & Changhee Kim, 2022. "Are all CSR Activities in Your SNS Authentic? The Antecedents and Outcomes of Consumer Perceived Authenticity of CSR," SAGE Open, , vol. 12(4), pages 21582440221, November.
    2. Hajir Afzali & Sang Soo Kim, 2021. "Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    3. Jing Yu & Changjun Jiang & Xiaohong Zhuang & Sanggyun Na & Zongmin Cui, 2020. "The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers," Sustainability, MDPI, vol. 12(6), pages 1-22, March.
    4. Virginia S. Harrison & Michail Vafeiadis & Joseph Bober, 2022. "Greening Professional Sport: How Communicating the Fit, Proximity, and Impact of Sustainability Efforts Affects Fan Perceptions and Supportive Intentions," Sustainability, MDPI, vol. 14(6), pages 1-21, March.
    5. Mirzaei, Abas & Wilkie, Dean C. & Siuki, Helen, 2022. "Woke brand activism authenticity or the lack of it," Journal of Business Research, Elsevier, vol. 139(C), pages 1-12.
    6. François Maon & Valérie Swaen & Kenneth de Roeck, 2021. "Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective," Post-Print hal-03275858, HAL.
    7. Percy Marquina & Vincent Charles, 2021. "A Bayesian resampling approach to estimate the difference in effect sizes in consumer social responses to CSR initiatives versus corporate abilities," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1680-1699, November.
    8. Kuho Lin & Michael Y.‐P. Peng & Muhammad Khalid Anser & Zahid Yousaf & Arshian Sharif, 2021. "Bright harmony of environmental management initiatives for achieving corporate social responsibility authenticity and legitimacy: Glimpse of hotel and tourism industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 640-647, March.
    9. Min, Jihye & Kim, Jiyoung & Yang, Kiseol, 2023. "CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    10. Seonggoo Ji & Ihsan Ullah Jan, 2019. "The Impact of Perceived Corporate Social Responsibility on Frontline Employee’s Emotional Labor Strategies," Sustainability, MDPI, vol. 11(6), pages 1-14, March.
    11. Tahniyath Fatima & Said Elbanna, 2023. "Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework," Journal of Business Ethics, Springer, vol. 183(1), pages 105-121, February.
    12. Su, Lujun & Gong, Qi & Huang, Yinghua, 2020. "How do destination social responsibility strategies affect tourists’ intention to visit? An attribution theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    13. Huifang Liu & Jin-Sup Jung, 2021. "The Effect of CSR Attributes on CSR Authenticity: Focusing on Mediating Effects of Digital Transformation," Sustainability, MDPI, vol. 13(13), pages 1-15, June.
    14. Saeed Tajdini & Edward Ramirez, 2019. "Firm authenticity: the construct, research propositions, and managerial implications," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 324-338, December.
    15. Alfredo Flores-Hernández & Ana Olavarría-Jaraba & Guadalupe Valera-Blanes & Rosario Vázquez-Carrasco, 2020. "Sustainability and Branding in Retail: A Model of Chain of Effects," Sustainability, MDPI, vol. 12(14), pages 1-15, July.
    16. Gwarlann Kerviler & Nico Heuvinck & Elodie Gentina, 2022. "“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality," Journal of Business Ethics, Springer, vol. 179(1), pages 89-110, August.
    17. Athanasios Krystallis & Vlad Zaharia & Antonis Zairis, 2021. "“When” Does It Pay to Be Good? Attributions Mediate the Way CSR Elements Impact on Consumer Responses, and Are Controllable," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    18. Menno D. T. Jong & Mark Meer, 2017. "How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities," Journal of Business Ethics, Springer, vol. 143(1), pages 71-83, June.
    19. Salome Zimmermann, 2019. "Same Same but Different: How and Why Banks Approach Sustainability," Sustainability, MDPI, vol. 11(8), pages 1-20, April.
    20. Wallach, Karen Anne & Popovich, Deidre, 2023. "When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives," Journal of Business Research, Elsevier, vol. 158(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:30:y:2023:i:4:p:1680-1697. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.