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The impact of green culture on employees' green behavior: The mediation role of environmental awareness

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  • Zhongyuan Li
  • Huixin Yu
  • Liyun Xing

Abstract

Although organizational culture is believed to provide a set of behavioral guidelines for employees' behavior, the internal mechanism by which organizational green culture influences employees' green behavior is not clear. Therefore, based on the “stimulus–organism–response” theory, a logical model of “organizational green culture–environmental awareness–employees' green behavior” was constructed in this study. A sample of 258 employees was collected from the oil industry to test the hypotheses proposed by the model. The results of hierarchical linear regression showed that employees' environmental awareness had a significantly effect on their green behaviors. In addition, two dimensions of organizational green culture: cognitive green culture and emotional green culture, were identified to raise employees' environmental awareness, which in turn motivate them to perform green behaviors. Furthermore, the indirect effect of employees' environmental awareness between cognitive green culture and employees' green is higher.

Suggested Citation

  • Zhongyuan Li & Huixin Yu & Liyun Xing, 2023. "The impact of green culture on employees' green behavior: The mediation role of environmental awareness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1325-1335, May.
    • Handle: RePEc:wly:corsem:v:30:y:2023:i:3:p:1325-1335
    DOI: 10.1002/csr.2422
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    References listed on IDEAS

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    Cited by:

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    3. Wenjing Guo & Kerrie Unsworth & Christian Bretter & Matthew Davis, 2024. "When and How does in‐role pro‐environmental behavior spill over to extra‐role behavior: Two experimental studies in the retail and education industries," Business Strategy and the Environment, Wiley Blackwell, vol. 33(6), pages 5855-5872, September.
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    5. Yuting Liu & Yuanling Li & Huixuan Wang & Junqi Liu, 2025. "How does green culture impact corporate environmental responsibility? A dual perspective from ability-motivation-opportunity and organizational learning theory," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(7), pages 16155-16179, July.

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