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The Role of Demographic Factors in Tourists’ Sustainability Consciousness, Sustainable Tourism Awareness and Purchasing Behavior

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  • Gözde Özdemir Uçgun

    (Istanbul Aydın University, Anadolu Bil Vocational School, Department of Tourist Guidance, Istanbul, Turkiye)

  • Muhammed Talha Narcı

    (Istanbul Aydın University, Department of Management and Organization, Logistics Program, Istanbul, Turkiye)

Abstract

The aim of this research is to investigate the role of demographic factors on tourists’ sustainability consciousness, awareness of sustainable tourism and purchasing behavior. The importance of the study is that it examines the subject in a holistic manner and develops suggestions based on study findings. It investigated whether variables such as age, gender, income level, and educational status have an effect on the perspective of tourists, on sustainable tourism practices in accommodation facilities, and on purchasing behaviors. The issue of sustainability, which is evaluated in terms of consumption and waste of natural resources, food, and goods in the literature was investigated within the scope of a tourists’ perspective and perception in this study and thus data that can shed light on the sector stakeholders were obtained. In the research, data were collected with the help of questionnaires and 386 valid responses were received to the questionnaires. The obtained data were analyzed with SPSS 26.0 and AMOS programs. The research findings and the literature were compared, and various suggestions are presented. Accordingly, the aging of individuals, in other words their maturation and the increase in education levels raise both sustainability consciousness and sustainable tourism awareness. However, it was determined that these variables do not have a statistically significant effect on the purchasing behavior of tourists.

Suggested Citation

  • Gözde Özdemir Uçgun & Muhammed Talha Narcı, 2022. "The Role of Demographic Factors in Tourists’ Sustainability Consciousness, Sustainable Tourism Awareness and Purchasing Behavior," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 8(2), pages 215-237, December.
    • Handle: RePEc:ist:iupjot:v:8:y:2022:i:2:p:215-237
    DOI: 10.26650/jot.2022.8.2.1102495
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    References listed on IDEAS

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    1. David Gadenne & Jessica Kennedy & Catherine McKeiver, 2009. "An Empirical Study of Environmental Awareness and Practices in SMEs," Journal of Business Ethics, Springer, vol. 84(1), pages 45-63, January.
    2. Tolga Fahri ÇAKMAK & Figen SEVİNÇ, 0. "A Conceptual Framework of Raw Food Diet and Living Foods in Consumption Culture," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 4(2), pages 83-92.
    3. Dalia Streimikiene & Biruta Svagzdiene & Edmundas Jasinskas & Arturas Simanavicius, 2021. "Sustainable tourism development and competitiveness: The systematic literature review," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(1), pages 259-271, January.
    4. Vasja Roblek & Danijel Drpić & Maja Meško & Vedran Milojica, 2021. "Evolution of Sustainable Tourism Concepts," Sustainability, MDPI, vol. 13(22), pages 1-21, November.
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