The economic nature of network capital in B2B transactions
Social scientists, including numerous economists, have explored the incidence and importance of social capital embedded networks as a governance mechanism in business operations. The buyer-seller dyads represented by 12 large-scale dairies and 7 feed suppliers were studied to contribute to our understanding of network capital in business-to-business (B2B) transactions. A high incidence of institutional and personal trust was found in these buyer-seller networks. Trust facilitates economic exchange through uncertainty management, information sharing, and time savings. [L140, Q120]. © 2007 Wiley Periodicals, Inc. Agribusiness 23: 435-448, 2007.
Volume (Year): 23 (2007)
Issue (Month): 3 ()
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