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Predicting overall Staffs’ Creativity and Innovative Work Behavior in Banking

Author

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  • Tri Ho Thanh

    (FaME, Tomas Bata University in Zlin, Czech Republic based at Industrial University of Ho Chi Minh City, Vietnam.)

  • Nga Vo Thi

    (FaME, Tomas Bata University in Zlin, Czech Republic based at Hoa Sen University of Ho Chi Minh City, Vietnam.)

  • Sipko Juraj

    (FaME, Tomas Bata University in Zlin, Czech Republic)

Abstract

This study focuses on the impact of empowering leadership and challenges work environment on both sale employee’s creativity and innovative work behavior in the Vietnamese banking industry. An empirical test, a structural equation model comprising a sample of 319 sale employees in 15 banks, indicates a strong relationship between sales staff creativity and innovative work behavior. Moreover, the findings indicate that both an empowering leadership and a challenging work environment can trigger sale employees’ creativity. Finally, innovative work behavior has a positive impact on innovative output. In general, this study contributes with some suggestions for bank managers to identify appropriate methods in order to stimulate the creativity and innovative work behavior of employees with the objective of achieving strong and sustainable business performance.

Suggested Citation

  • Tri Ho Thanh & Nga Vo Thi & Sipko Juraj, 2019. "Predicting overall Staffs’ Creativity and Innovative Work Behavior in Banking," Management & Marketing, Sciendo, vol. 14(2), pages 188-202, June.
    • Handle: RePEc:vrs:manmar:v:14:y:2019:i:2:p:188-202:n:2
    DOI: 10.2478/mmcks-2019-0013
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    References listed on IDEAS

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    Cited by:

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