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Business Crises in Europe and Asia: The Role of Aggressive Expansion

Author

Listed:
  • Hernik Joanna

    (Department of Management and Marketing, Faculty of Economics, The West Pomeranian University of Technology in Szczecin, Zolnierska street 47, 71-210 Szczecin, Poland.)

  • Mazur Rafal

    (Department of Management and Marketing, Faculty of Economics, The West Pomeranian University of Technology in Szczecin, Zolnierska street 47, 71-210 Szczecin, Poland.)

  • Minguez-Vera Antonio

    (Departamento de Organización de Empresas y Finanzas, Facultad de Economía y Empresa, Universidad de Murcia, Campus de Espinardo, 30100 Murcia, Spain.)

  • Grinberga-Zalite Gunta

    (Faculty of Economics and Social Development, Latvia University of Life Sciences and Technologies. Lielā iela 2, Jelgava, LV-3001, Latvia.)

  • Bąk Iwona

    (Department of Mathematics Application in Economics, Faculty of Economics, The West Pomeranian University of Technology in Szczecin, Zolnierska street 47, 71-210 Szczecin, Poland.)

  • Oesterreich Maciej

    (Department of Mathematics Application in Economics, Faculty of Economics, The West Pomeranian University of Technology in Szczecin, Zolnierska street 47, 71-210 Szczecin, Poland.)

Abstract

This article provides insights into the causes of business crises in Europe and Asia that occurred between 2000 and 2022. The research offers a comprehensive analysis of 20 crisis situations, providing a deeper understanding of the factors that contributed to them. The study aims to identify common factors underlying business crises and detect the role of aggressive expansion that may be present in the activities of European and Asian companies. Knowing the causes, entrepreneurs can better understand the conditions for business development and make better decisions. The research findings reveal that there are four main commonalities in the cases analyzed on both continents: 1) aggressive expansion; 2) market downturn and declining sales; 3) excessive debt and lack of liquidity; and 4) operating and labor costs. When analyzing the causes typical for one continent, we can point to conflicts and strikes in the case of Asia, and a lack of investments, as well as complex corporate structures, in the case of Europe. In addition to identifying the causes, this analysis also suggests key solutions for businesses to avoid crisis and achieve success: managers should ensure the business can support new ventures without overextending resources; keep debt manageable by ensuring it aligns with the company’s revenue and growth projections; and develop strategies to quickly adapt to declining sales and market downturns. The research method used in this work is a comparative analysis of case studies, supported by a multidimensional correspondence analysis.

Suggested Citation

  • Hernik Joanna & Mazur Rafal & Minguez-Vera Antonio & Grinberga-Zalite Gunta & Bąk Iwona & Oesterreich Maciej, 2025. "Business Crises in Europe and Asia: The Role of Aggressive Expansion," International Journal of Contemporary Management, Sciendo, vol. 61(1), pages 1-18.
  • Handle: RePEc:vrs:ijcoma:v:61:y:2025:i:1:p:1-18:n:1001
    DOI: 10.2478/ijcm-2025-0001
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    References listed on IDEAS

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    3. Piotr Nowaczyk & Joanna Hernik, 2020. "Adopting the Euro will Cause an Increase in Prices: A Study on Inflationary Processes in Euro Area Member States," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 377-403.
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    Keywords

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    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • H12 - Public Economics - - Structure and Scope of Government - - - Crisis Management
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • G38 - Financial Economics - - Corporate Finance and Governance - - - Government Policy and Regulation

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