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Developing optimal distinctiveness: organizational identity processes in new ventures engaged in business model innovation

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  • Yuliya Snihur

Abstract

There is increasing interest in the actions entrepreneurs undertake to shape the organizational identity of new ventures. While studies emphasize the need to focus on the distinctiveness of organizational identity to acquire resources for new ventures, less is known about specific identity-shaping actions or their consequences in the context of new ventures engaged in innovation. Based on a study of four new ventures involved in business model innovation, we theorize about the types of action innovating new ventures undertake to build their organizational identities and the consequences of these actions in terms of identity evaluation by external audiences. Four identity-building actions are identified and discussed: storytelling, use of analogies, procuring social evaluations and establishing alliances. This paper’s main contribution is to show how innovating ventures attempt to reach optimal distinctiveness by developing unique organizational identities embedded in existing market categories, with insights for the literatures on organizational identity and entrepreneurship.

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  • Yuliya Snihur, 2016. "Developing optimal distinctiveness: organizational identity processes in new ventures engaged in business model innovation," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 28(3-4), pages 259-285, March.
    • Handle: RePEc:taf:entreg:v:28:y:2016:i:3-4:p:259-285
    DOI: 10.1080/08985626.2016.1155745
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    References listed on IDEAS

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    1. Michael T. Hannan & László Pólos & Glenn R. Carroll, 2007. "Language Matters, from Logics of Organization Theory: Audiences, Codes, and Ecologies," Introductory Chapters, in: Logics of Organization Theory: Audiences, Codes, and Ecologies, Princeton University Press.
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    1. Snihur, Yuliya & Lamine, Wadid & Wright, Mike, 2021. "Educating engineers to develop new business models: Exploiting entrepreneurial opportunities in technology-based firms," Technological Forecasting and Social Change, Elsevier, vol. 164(C).
    2. Daniela Andreini & Cristina Bettinelli & Nicolai J. Foss & Marco Mismetti, 2022. "Business model innovation: a review of the process-based literature," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 26(4), pages 1089-1121, December.
    3. Fredrich, Viktor & Bouncken, Ricarda B. & Tiberius, Victor, 2022. "Dyadic business model convergence or divergence in alliances? – A configurational approach," Journal of Business Research, Elsevier, vol. 153(C), pages 300-308.
    4. Neva Bojovic & Valérie Sabatier & Emmanuel Coblence, 2019. "Becoming Through Doing: How Experimental Spaces Enable Organizational Identity Work," Post-Print halshs-02376220, HAL.
    5. Yasuo Ohe, 2018. "Educational tourism in agriculture and identity of farm successors," Tourism Economics, , vol. 24(2), pages 167-184, March.
    6. Carlos Poblete & Felipe Rifo & Joana Huaman, 2021. "The Role of Circular Business Modeling in the Entrepreneurial Identity-Construction Process," Sustainability, MDPI, vol. 13(23), pages 1-25, December.
    7. Neva Bojovic & Valérie Sabatier & Emmanuel Coblence, 2019. "Becoming Through Doing: How Experimental Spaces Enable Organizational Identity Work," Grenoble Ecole de Management (Post-Print) halshs-02376220, HAL.
    8. Snihur, Yuliya & Clarysse, Bart, 2022. "Sowing the seeds of failure: Organizational identity dynamics in new venture pivoting," Journal of Business Venturing, Elsevier, vol. 37(1).
    9. Bojovic, Neva, 2022. "Strategic framing of enabling technologies: Insights from firms digitizing smell and taste," Research Policy, Elsevier, vol. 51(3).

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