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Gender differences in mate search effort: an exploratory economic analysis of personal advertisements


  • Paul Butler-Smith
  • Samuel Cameron
  • Alan Collins


As a logical extension to the microeconomic analysis of human relationships, this study examines the actual method of mate search, in particular the use of personal advertisements. Some empirical support is found for Becker's (1973, 1974) explanations of mating strategy, but in relation to the level of search effort by gender, the results are not so clearly in accordance with his thinking.

Suggested Citation

  • Paul Butler-Smith & Samuel Cameron & Alan Collins, 1998. "Gender differences in mate search effort: an exploratory economic analysis of personal advertisements," Applied Economics, Taylor & Francis Journals, vol. 30(10), pages 1277-1285.
  • Handle: RePEc:taf:applec:v:30:y:1998:i:10:p:1277-1285
    DOI: 10.1080/000368498324896

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    References listed on IDEAS

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    7. repec:fth:harver:1435 is not listed on IDEAS
    8. Mace, Barbara J, 1991. "Full Insurance in the Presence of Aggregate Uncertainty," Journal of Political Economy, University of Chicago Press, vol. 99(5), pages 928-956, October.
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    Cited by:

    1. Collins, Alan & Judge, Guy, 2008. "Client participation in paid sex markets under alternative regulatory regimes," International Review of Law and Economics, Elsevier, vol. 28(4), pages 294-301, December.
    2. Vaillant, Nicolas G., 2004. "Estimating the time elapsed between ending a relationship and joining a matchmaking agency: Evidence from a French marriage bureau," Journal of Economic Psychology, Elsevier, vol. 25(6), pages 789-802, December.

    More about this item

    JEL classification:

    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior


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