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Looks unimportant? A demand function for male attractiveness by female personal advertisers

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  • Samuel Cameron
  • Alan Collins

Abstract

Data from 119 placements of 'personal' advertisments in a national English newspaper were analysed, using logit estimation, to estimate a demand equation for male looks. The results indicate that the women's declaration of wealth offered and divorced status had positive effects on the demand for male looks. The age of the woman had a negative effect on the demand for male looks.

Suggested Citation

  • Samuel Cameron & Alan Collins, 1999. "Looks unimportant? A demand function for male attractiveness by female personal advertisers," Applied Economics Letters, Taylor & Francis Journals, vol. 6(6), pages 381-384.
    • Handle: RePEc:taf:apeclt:v:6:y:1999:i:6:p:381-384
    DOI: 10.1080/135048599353131
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    References listed on IDEAS

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    1. Bergstrom, Theodore C & Bagnoli, Mark, 1993. "Courtship as a Waiting Game," Journal of Political Economy, University of Chicago Press, vol. 101(1), pages 185-202, February.
    2. Barbara R. Bergmann, 1996. "Becker’s Theory of the Family: Preposterous Conclusions," Challenge, Taylor & Francis Journals, vol. 39(2), pages 9-12, March.
    3. Samuel Cameron & Alan Collins, 1997. "Estimates of a Hedonic Ageing Equation for Partner Search," Kyklos, Wiley Blackwell, vol. 50(3), pages 409-418, August.
    4. Ken Burdett & Melvyn G. Coles, 1997. "Marriage and Class," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(1), pages 141-168.
    5. Cameron, Samuel & Collins, Alan, 1997. "Estimates of a Hedonic Ageing Equation for Partner Search," Kyklos, Wiley Blackwell, vol. 50(3), pages 409-418.
    6. Becker, Gary S, 1973. "A Theory of Marriage: Part I," Journal of Political Economy, University of Chicago Press, vol. 81(4), pages 813-846, July-Aug..
    7. Becker, Gary S, 1974. "A Theory of Marriage: Part II," Journal of Political Economy, University of Chicago Press, vol. 82(2), pages 11-26, Part II, .
    8. Gary S. Becker, 1974. "A Theory of Marriage," NBER Chapters, in: Economics of the Family: Marriage, Children, and Human Capital, pages 299-351, National Bureau of Economic Research, Inc.
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    Cited by:

    1. Véronique Flambard & Nicolas Vaillant & François-Charles Wolff, 2011. "Dating as Leisure," Chapters, in: Samuel Cameron (ed.), Handbook on the Economics of Leisure, chapter 9, Edward Elgar Publishing.
    2. S. Baert & L. Decuypere, 2014. "Better sexy than flexy? A lab experiment assessing the impact of perceived attractiveness and personality traits on hiring decisions," Applied Economics Letters, Taylor & Francis Journals, vol. 21(9), pages 597-601, June.
    3. Bernd Sussmuth, 2006. "Beauty in the classroom: are German students less blinded? Putative pedagogical productivity due to professors' pulchritude: peculiar or pervasive?," Applied Economics, Taylor & Francis Journals, vol. 38(2), pages 231-238.
    4. Nicolas Vaillant & François-Charles Wolff, 2011. "Positive and negative preferences in human mate selection," Review of Economics of the Household, Springer, vol. 9(2), pages 273-291, June.
    5. Vaillant, Nicolas G. & Harrant, Valérie, 2008. "Determinants of the likelihood of finding the right partner in an arranged marriage: Evidence from a French matchmaking agency," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(2), pages 657-671, April.

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