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Analysis of the impact of COVID-19 pandemic on consumer buying behaviour in food chain stores

Author

Listed:
  • Veronika Čabinová

    (University of Prešov, Slovakia)

  • Peter Gallo

    (University of Prešov, Slovakia)

  • Ján Dobrovič

    (International School of Management Slovakia, Slovakia)

  • Beáta Balogová

    (University of Prešov, Slovakia)

  • Mykola Palinchak

    (Uzhhorod National University, Ukraine)

Abstract

The paper's chief goal is to determine the impact of COVID-19 on consumer purchasing behaviour and purchasing decisions concerning selected factors affecting consumers when buying food products in chain stores. The research was conducted in V4 countries, and data were obtained from a questionnaire. Essential research methods, such as analysis, synthesis, comparison, induction and deduction, were used in the presented research. Selected basic methods of descriptive statistics, normality tests and correlation coefficients were also applied. After evaluating the results of the questionnaire and verifying the research hypotheses, the expected conclusion regarding the apparent impact of COVID-19 on consumer purchasing and decision-making was confirmed. The hypothesis focused on buying behaviour in relation to gender (p = 0.03665), and economic status (p = 0.0407) was confirmed, manifesting a statistically significant relationship between these factors. A statistically significant relationship between age and buying behaviour during the COVID-19 pandemic was not confirmed (p > 0.05). The research's benefit is identifying changes in buying behaviour and consumer decision-making during the COVID-19 pandemic, which is crucial information, especially for entrepreneurs who can thus adjust their business activities to the current customer needs.

Suggested Citation

  • Veronika Čabinová & Peter Gallo & Ján Dobrovič & Beáta Balogová & Mykola Palinchak, 2023. "Analysis of the impact of COVID-19 pandemic on consumer buying behaviour in food chain stores," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(4), pages 307-319, June.
    • Handle: RePEc:ssi:jouesi:v:10:y:2023:i:4:p:307-319
    DOI: 10.9770/jesi.2023.10.4(19)
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    References listed on IDEAS

    as
    1. Grunert, Klaus G. & Hieke, Sophie & Wills, Josephine, 2014. "Sustainability labels on food products: Consumer motivation, understanding and use," Food Policy, Elsevier, vol. 44(C), pages 177-189.
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    More about this item

    Keywords

    consumer; consumer behaviour; wholesale; retail; COVID-19 pandemic;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • R20 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - General

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