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Discrete Choice Analysis of Japanese 5G Mobile Demand

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  • Naoki Takano

    (Edogawa University)

Abstract

This paper analyzes Japanese consumer preferences for mobile communication services including 5th generation mobile communication (5G). The analysis is presented after a questionnaire survey was given to 304 Japanese mobile communication subscribers in February 2023. The findings show that a decline in the monthly data fee, an increase in transmission speed, a rise in the maximum data amount limit, a choice of iOS, and the discontinuation of contracts with the current telecommunication companies, all raise demand for mobile communications in Japan. In addition, the author found that user groups of different mobile communication contractors have different utility functions. According to an estimation of Mean Willingness to Pay (MWTP) in this paper, suppliers of mobile communication networks may be able to optimize and maximize demand by adjusting attributions and their levels.

Suggested Citation

  • Naoki Takano, 2023. "Discrete Choice Analysis of Japanese 5G Mobile Demand," The Review of Socionetwork Strategies, Springer, vol. 17(2), pages 155-166, October.
    • Handle: RePEc:spr:trosos:v:17:y:2023:i:2:d:10.1007_s12626-023-00142-2
    DOI: 10.1007/s12626-023-00142-2
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    References listed on IDEAS

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    3. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387, December.
    4. Naoki Takano, 2016. "A Conjoint Analysis of Demand for the Japanese Mobile Phone Market," The Review of Socionetwork Strategies, Springer, vol. 10(1), pages 1-15, June.
    5. Duffy-Deno, Kevin T, 2003. "Business Demand for Broadband Access Capacity," Journal of Regulatory Economics, Springer, vol. 24(3), pages 359-372, November.
    6. Nakamura, Akihiro, 2015. "Mobile and fixed broadband access services substitution in Japan considering new broadband features," Telecommunications Policy, Elsevier, vol. 39(2), pages 140-154.
    7. Hongjai Rhee & Minsoo Park, 2011. "Fixed-to-mobile call substitution and telephony market definition in Korea," Journal of Regulatory Economics, Springer, vol. 40(2), pages 198-218, October.
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