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Network collaboration and performance in the tourism sector

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  • T. Ramayah
  • Jason Lee
  • Julie In

Abstract

This study used the partial least squares (PLS) and structural equation modeling (SEM) tool to examine factors influencing collaboration among tourism operators in an island economy. It also measures the impact of collaboration on network performance. Statistical results confirm that communication and commitment impact on collaboration while collaboration in turn positively influences performance. Collaboration also mediates partially the impact of communication and commitment on performance. The results, besides indicating the suitability of the PLS in statistical analysis, has also contributed to a better understanding of tourism networks in an island economy in Penang which hitherto has not been tested. Findings are useful for policy makers, tourism associations and practitioners to enhance Malaysian tourism. Limitations and suggestions for future research are also included. Copyright Springer-Verlag 2011

Suggested Citation

  • T. Ramayah & Jason Lee & Julie In, 2011. "Network collaboration and performance in the tourism sector," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 411-428, December.
    • Handle: RePEc:spr:svcbiz:v:5:y:2011:i:4:p:411-428
    DOI: 10.1007/s11628-011-0120-z
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    References listed on IDEAS

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