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The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty

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  • Rekha Krishnan
  • Inge Geyskens
  • Jan-Benedict E. M. Steenkamp

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  • Rekha Krishnan & Inge Geyskens & Jan-Benedict E. M. Steenkamp, 2016. "The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty," Strategic Management Journal, Wiley Blackwell, vol. 37(12), pages 2521-2542, December.
    • Handle: RePEc:bla:stratm:v:37:y:2016:i:12:p:2521-2542
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