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Consumer recognition of service and product attributes in smartphone rivalries

Author

Listed:
  • Zhongyi Piao

    (Chung-Ang University)

  • Seayoung Park

    (Chung-Ang University)

  • Jin Sung Rha

    (Dankook University)

  • Jiho Yoon

    (Chung-Ang University)

Abstract

This study introduces a consumer-centric analytical framework that leverages latent Dirichlet allocation (LDA) to quantify perceived rivalries among smartphone brands in China. Analyzing 2.8 million BiliBili comments (2018–2024), the model systematically measures brand co-mentions, adjusting for mention order and multi-brand contexts, as proxies for competitive intensity. Findings indicate that consumer attention is gradually shifting from hardware attributes, such as price and performance, toward expectations regarding after-sales support and service integration. By capturing these evolving priorities, the framework enables real-time market sensing for manufacturers and service designers and provides actionable insights into how hardware and service dimensions collectively influence competitive dynamics.

Suggested Citation

  • Zhongyi Piao & Seayoung Park & Jin Sung Rha & Jiho Yoon, 2025. "Consumer recognition of service and product attributes in smartphone rivalries," Service Business, Springer;Pan-Pacific Business Association, vol. 19(3), pages 1-24, September.
    • Handle: RePEc:spr:svcbiz:v:19:y:2025:i:3:d:10.1007_s11628-025-00594-2
    DOI: 10.1007/s11628-025-00594-2
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