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The nonlinear effect of green innovation on the corporate competitive advantage

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  • Yu-Shan Chen
  • Ke-Chiun Chang

Abstract

This study uses Adaptive Neuro-Fuzzy Inference System (ANFIS) to explore the nonlinear relationships between green innovation performance and corporate competitive advantage. The result indicates that green innovation performance has the nonlinear effect on the corporate competitive advantage. If companies hope to enhance their competitive advantages through green innovation, they must check their green innovation performance in advance. If their green innovation performance is low, they can obtain competitive advantages through the increase of the green innovation performance; however, if their green innovation performance is high, they can not necessarily obtain competitive advantages through the increase of the green innovation performance. Copyright Springer Science+Business Media B.V. 2013

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  • Yu-Shan Chen & Ke-Chiun Chang, 2013. "The nonlinear effect of green innovation on the corporate competitive advantage," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 271-286, January.
    • Handle: RePEc:spr:qualqt:v:47:y:2013:i:1:p:271-286
    DOI: 10.1007/s11135-011-9518-x
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