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The nonlinear effect of green innovation on the corporate competitive advantage

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  • Yu-Shan Chen

  • Ke-Chiun Chang

Abstract

This study uses Adaptive Neuro-Fuzzy Inference System (ANFIS) to explore the nonlinear relationships between green innovation performance and corporate competitive advantage. The result indicates that green innovation performance has the nonlinear effect on the corporate competitive advantage. If companies hope to enhance their competitive advantages through green innovation, they must check their green innovation performance in advance. If their green innovation performance is low, they can obtain competitive advantages through the increase of the green innovation performance; however, if their green innovation performance is high, they can not necessarily obtain competitive advantages through the increase of the green innovation performance. Copyright Springer Science+Business Media B.V. 2013

Suggested Citation

  • Yu-Shan Chen & Ke-Chiun Chang, 2013. "The nonlinear effect of green innovation on the corporate competitive advantage," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 271-286, January.
    • Handle: RePEc:spr:qualqt:v:47:y:2013:i:1:p:271-286
    DOI: 10.1007/s11135-011-9518-x
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    2. Chunhui Huo & Inzamam Ul Haq & Ji Wang, 2024. "Nudging Toward Internal and External Origin Drivers: A Review of Corporate Green Innovation Research," SAGE Open, , vol. 14(4), pages 21582440241, October.
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    5. Hao‐Chang Yang & Gen‐Fu Feng & Qiang Gong & Chun‐Ping Chang, 2023. "The impact of political competition on green innovation: A new insight into sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(5), pages 3692-3708, October.
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    7. Jiawen Chen & Linlin Liu, 2018. "Profiting from Green Innovation: The Moderating Effect of Competitive Strategy," Sustainability, MDPI, vol. 11(1), pages 1-23, December.
    8. Yu, Peiyou & Dai, Hui & Zhu, Jianhua & Hamori, Shigeyuki & Dong, Rebecca Kechen & Yue, Xiaoguang, 2024. "How does venture capital play a role in corporate green innovation? Evidence from China," International Review of Economics & Finance, Elsevier, vol. 96(PB).
    9. Yu-Shan Chen & Ching-Hsun Chang & Yu-Hsien Lin, 2014. "The Determinants of Green Radical and Incremental Innovation Performance: Green Shared Vision, Green Absorptive Capacity, and Green Organizational Ambidexterity," Sustainability, MDPI, vol. 6(11), pages 1-20, November.
    10. Zhen Zhang, 2024. "Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
    11. Liao, Zhongju & Chen, Jie & Chen, Xueli & Song, Malin, 2024. "Digital platform capability, environmental innovation quality, and firms’ competitive advantage: The moderating role of environmental uncertainty," International Journal of Production Economics, Elsevier, vol. 268(C).
    12. Oanh Thi Thuy Thai & Tho Alang, 2025. "Greenwash and green purchase intentions among Vietnamese consumers: The mediating roles of green skepticism, environmental concern and knowledge," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(4), pages 109-135.
    13. Morteza Akbari & Hamid Padash & Zahra Shahabaldini Parizi & Haniye Rezaei & Elmira Shahriari & Ala Khosravani, 2022. "A bibliometric review of green innovation research: identifying knowledge domain and network," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(6), pages 3993-4023, December.
    14. Dietfried Globocnik & Romana Rauter & Rupert J. Baumgartner, 2019. "Synergy Or Conflict? The Relationships Among Organisational Culture, Sustainability-Related Innovation Performance, And Economic Innovation Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(01), pages 1-38, January.
    15. Helmi Issa & Rachid Jabbouri, 2022. "Green Innovation in the MENA Healthcare Industry: A Knowledge-Based View," International Journal of Technology and Human Interaction (IJTHI), IGI Global Scientific Publishing, vol. 18(1), pages 1-26, January.
    16. Wengang Zhang & Feng Xu & Xuefeng Wang, 2020. "How Green Transformational Leadership Affects Green Creativity: Creative Process Engagement as Intermediary Bond and Green Innovation Strategy as Boundary Spanner," Sustainability, MDPI, vol. 12(9), pages 1-17, May.
    17. Juanru Wang & Yajiong Xue & Jin Yang, 2020. "Boundary‐spanning search and firms' green innovation: The moderating role of resource orchestration capability," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 361-374, February.
    18. Minh-Tri Ha, 2022. "Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern," PLOS ONE, Public Library of Science, vol. 17(11), pages 1-24, November.
    19. Wang Ro Lee & Suk Bong Choi & Seung-Wan Kang, 2021. "How Leaders’ Positive Feedback Influences Employees’ Innovative Behavior: The Mediating Role of Voice Behavior and Job Autonomy," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    20. Khizar Hayat & Zhang Qingyu, 2024. "The synergistic effects of green innovation strategies on sustainable innovative performance with the mediation of green innovative competitive advantage," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4172-4189, September.
    21. Barbara Fura & Qingfang Wang, 2017. "The level of socioeconomic development of EU countries and the state of ISO 14001 certification," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(1), pages 103-119, January.
    22. Irfan Hameed & Zeeshan Hyder & Muhammad Imran & Kashif Shafiq, 2021. "Greenwash and green purchase behavior: an environmentally sustainable perspective," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 13113-13134, September.

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