IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i5p2938-d762987.html
   My bibliography  Save this article

How to Improve Green Innovation Performance: A Conditional Process Analysis

Author

Listed:
  • Na Wang

    (Business School, Jilin University, Changchun 130012, China
    Business School, Changchun Science and Technology University, Changchun 130600, China)

  • Jinshan Zhang

    (Business School, Jilin University, Changchun 130012, China)

  • Xiue Zhang

    (Business School, Jilin University, Changchun 130012, China)

  • Wei Wang

    (Training Department, Shenyang Institute of Technology, Shenyang 113122, China)

Abstract

Green innovation strategy (GIS) is an appropriate choice for most enterprises to deal with environmental problems. Organizational green learning (OGL) enables enterprises to obtain more updated environmental knowledge and promote green innovation performance (GIP). It is unclear whether adopting green innovation strategy is inevitably beneficial to green product innovation and green process innovation, and the studies in this area are still incomplete. According to the Natural Resource-Based View and Knowledge-Based View, this study advances a conditional processmodel to understand how green innovation strategy impacts green innovation performance through organizational green learning in a context of green technological turbulence (GTT). We conducted an empirical study with a probabilistic sample of 316 innovative enterprises using the partial least squares and regression analysis in order to verify the research framework. The results show a positive relationship between green innovation strategy and green innovation performance, organizational green learning played a partial mediating effect, and green technology turbulence significantly moderated the relationship between organizational green learning and green innovation performance. The impact of organizational green learning on green innovation performance is greater when green technology turbulence is higher than when it is low. These findings extend the green innovation performance research and practice.

Suggested Citation

  • Na Wang & Jinshan Zhang & Xiue Zhang & Wei Wang, 2022. "How to Improve Green Innovation Performance: A Conditional Process Analysis," Sustainability, MDPI, vol. 14(5), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:5:p:2938-:d:762987
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/5/2938/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/5/2938/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yongbo Sun & Hui Sun, 2021. "Green Innovation Strategy and Ambidextrous Green Innovation: The Mediating Effects of Green Supply Chain Integration," Sustainability, MDPI, vol. 13(9), pages 1-20, April.
    2. Chao Hung Wang & Wei‐Jr Juo, 2021. "An environmental policy of green intellectual capital: Green innovation strategy for performance sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3241-3254, November.
    3. Francesco Calza & Adele Parmentola & Ilaria Tutore, 2021. "For green or not for green? The effect of cooperation goals and type on environmental performance," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 267-281, January.
    4. Cohen, Boyd & Winn, Monika I., 2007. "Market imperfections, opportunity and sustainable entrepreneurship," Journal of Business Venturing, Elsevier, vol. 22(1), pages 29-49, January.
    5. Wu, Liang & Liu, Heng & Zhang, Jianqi, 2017. "Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence," Journal of Business Research, Elsevier, vol. 70(C), pages 127-135.
    6. Leonidas C. Leonidou & Paul Christodoulides & Lida P. Kyrgidou & Daydanda Palihawadana, 2017. "Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces," Journal of Business Ethics, Springer, vol. 140(3), pages 585-606, February.
    7. Thornhill, Stewart, 2006. "Knowledge, innovation and firm performance in high- and low-technology regimes," Journal of Business Venturing, Elsevier, vol. 21(5), pages 687-703, September.
    8. Wengang Zhang & Feng Xu & Xuefeng Wang, 2020. "How Green Transformational Leadership Affects Green Creativity: Creative Process Engagement as Intermediary Bond and Green Innovation Strategy as Boundary Spanner," Sustainability, MDPI, vol. 12(9), pages 1-17, May.
    9. Yu-Shan Chen & Shyh-Bao Lai & Chao-Tung Wen, 2006. "The Influence of Green Innovation Performance on Corporate Advantage in Taiwan," Journal of Business Ethics, Springer, vol. 67(4), pages 331-339, September.
    10. Rennings, Klaus, 2000. "Redefining innovation -- eco-innovation research and the contribution from ecological economics," Ecological Economics, Elsevier, vol. 32(2), pages 319-332, February.
    11. Wouter Broekaert & Petra Andries & Koenraad Debackere, 2016. "Innovation processes in family firms: the relevance of organizational flexibility," Small Business Economics, Springer, vol. 47(3), pages 771-785, October.
    12. Eiadat, Yousef & Kelly, Aidan & Roche, Frank & Eyadat, Hussein, 2008. "Green and competitive? An empirical test of the mediating role of environmental innovation strategy," Journal of World Business, Elsevier, vol. 43(2), pages 131-145, March.
    13. Subhabrata Bobby Banerjee, 2001. "Managerial perceptions of corporate environmentalism: interpretations from industry and strategic implications for organizations," Journal of Management Studies, Wiley Blackwell, vol. 38(4), pages 489-513, June.
    14. Wei Lisi & Rui Zhu & Chunlin Yuan, 2020. "Embracing green innovation via green supply chain learning: The moderating role of green technology turbulence," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(1), pages 155-168, January.
    15. Ans Kolk & Jonatan Pinkse, 2008. "A perspective on multinational enterprises and climate change: Learning from “an inconvenient truth”?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 39(8), pages 1359-1378, December.
    16. Yali Zhang & Jun Sun & Zhaojun Yang & Shurong Li, 2018. "Organizational Learning and Green Innovation: Does Environmental Proactivity Matter?," Sustainability, MDPI, vol. 10(10), pages 1-14, October.
    17. Leonidas C. Leonidou & Paul Christodoulides & Lida P. Kyrgidou & Dayananda Palihawadana, 2017. "Erratum to: Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces," Journal of Business Ethics, Springer, vol. 140(3), pages 607-607, February.
    18. Tomoo Machiba, 2010. "Eco-innovation for enabling resource efficiency and green growth: development of an analytical framework and preliminary analysis of industry and policy practices," International Economics and Economic Policy, Springer, vol. 7(2), pages 357-370, August.
    19. Yunhui Zhao & Taiwen Feng & Hongbo Shi, 2018. "External involvement and green product innovation: The moderating role of environmental uncertainty," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1167-1180, December.
    20. Paul Shrivastava, 1995. "Environmental technologies and competitive advantage," Strategic Management Journal, Wiley Blackwell, vol. 16(S1), pages 183-200.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tingting Li & Dan Zhao & Guiyun Liu & Yuhong Wang, 2022. "How to Evaluate College Students’ Green Innovation Ability—A Method Combining BWM and Modified Fuzzy TOPSIS," Sustainability, MDPI, vol. 14(16), pages 1-17, August.
    2. Namal Mete Kaan & Tufan Cenk & Köksal Kemal & Mert İbrahim Sani, 2023. "The Effect of Market and Technological Turbulence on Innovation Performance in Nascent Enterprises: The Moderating Role of Entrepreneur’s Courage," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, vol. 17(1), pages 1-19.
    3. Chao Wang & Shushan Zhang & Xiue Zhang, 2022. "How to Embrace Sustainable Performance via Green Learning Orientation: A Moderated Mediating Model," Sustainability, MDPI, vol. 14(13), pages 1-17, June.
    4. Na Wang & Shan Jin Zhang & Wei Wang, 2022. "Impact of Environmental Innovation Strategy on Green Competitiveness: Evidence from China," IJERPH, MDPI, vol. 19(10), pages 1-17, May.
    5. Paulius Šūmakaris & Kristina Kovaitė & Renata Korsakienė, 2023. "An Integrated Approach to Evaluating Eco-Innovation Strategies from the Perspective of Strategic Green Transformation: A Case of the Lithuanian Furniture Industry," Sustainability, MDPI, vol. 15(11), pages 1-33, June.
    6. Rongbin Ruan & Wan Chen & Zuping Zhu, 2022. "Linking Environmental Corporate Social Responsibility with Green Innovation Performance: The Mediating Role of Shared Vision Capability and the Moderating Role of Resource Slack," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    7. Songchuan Chen & Jinhang Wang & Zhiwei Zhang, 2023. "Enterprise Green Innovation Mechanism under the “Target-Resource-Network” System—An Empirical Study Based on Data of Listed Companies in China’s Construction Industry," Sustainability, MDPI, vol. 15(4), pages 1-21, February.
    8. Huiying Zhang & Xiguang Chen, 2022. "Open Innovation and Sustainable Innovation Performance: The Moderating Role of IP Strategic Planning and IP Operation," Sustainability, MDPI, vol. 14(14), pages 1-15, July.
    9. Bendig, David & Schulz, Colin & Theis, Lukas & Raff, Stefan, 2023. "Digital orientation and environmental performance in times of technological change," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    10. Hanyuan Liang & Guangliang Li & Weikun Zhang & Zhe Chen, 2022. "The Impact of Green Innovation on Enterprise Performance: The Regulatory Role of Government Grants," Sustainability, MDPI, vol. 14(20), pages 1-17, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Na Wang & Shan Jin Zhang & Wei Wang, 2022. "Impact of Environmental Innovation Strategy on Green Competitiveness: Evidence from China," IJERPH, MDPI, vol. 19(10), pages 1-17, May.
    2. Shuang Meng & Pengxiang Wang & Jiajie Yu, 2022. "Going Abroad and Going Green: The Effects of Top Management Teams’ Overseas Experience on Green Innovation in the Digital Era," IJERPH, MDPI, vol. 19(22), pages 1-20, November.
    3. Yu Zhang & Yajuan Wang, 2022. "Do Managerial Ties Help or Hinder Corporate Green Innovation? The Moderating Roles of Contextual Factors," IJERPH, MDPI, vol. 19(7), pages 1-19, March.
    4. Arnaldo Coelho & Jorge Ferreira & Catarina Proença, 2024. "The impact of green entrepreneurial orientation on sustainability performance through the effects of green product and process innovation: The moderating role of ambidexterity," Business Strategy and the Environment, Wiley Blackwell, vol. 33(4), pages 3184-3202, May.
    5. Di Luan & Hongjun Cao & Tongkun Qu, 2023. "How Does Corporate Green Innovation Strategy Translate into Green Innovation Performance Based on Chain Mediation?," Sustainability, MDPI, vol. 15(16), pages 1-20, August.
    6. Jana Hojnik, 2017. "In Pursuit of Eco-innovation," UPP Monograph Series, University of Primorska Press, number 978-961-7023-53-4.
    7. Chen, Jiawen & Liu, Linlin, 2020. "Customer participation, and green product innovation in SMEs: The mediating role of opportunity recognition and exploitation," Journal of Business Research, Elsevier, vol. 119(C), pages 151-162.
    8. Xingwei Li & Jiachi Dai & Jinrong He & Jingru Li & Yicheng Huang & Xiang Liu & Qiong Shen, 2022. "Mechanism of Enterprise Green Innovation Behavior Considering Coevolution Theory," IJERPH, MDPI, vol. 19(16), pages 1-19, August.
    9. Jianfei Zhao & Anan Pongtornkulpanich & Wenjin Cheng, 2022. "The Impact of Board Size on Green Innovation in China’s Heavily Polluting Enterprises: The Mediating Role of Innovation Openness," Sustainability, MDPI, vol. 14(14), pages 1-20, July.
    10. Mohammad Jamal Bataineh & Pedro Sánchez‐Sellero & Fayssal Ayad, 2024. "Green is the new black: How research and development and green innovation provide businesses a competitive edge," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1004-1023, February.
    11. Valery Chistov & Nekane Aramburu & María Eugenia Fabra Florit & Iñaki Peña‐Legazkue & Pauline Weritz, 2023. "Sustainability orientation and firm growth as ventures mature," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5314-5331, December.
    12. Feng Zhang & Lei Zhu, 2019. "Enhancing corporate sustainable development: Stakeholder pressures, organizational learning, and green innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1012-1026, September.
    13. Ayça Kubra Hizarci‐Payne & İlayda İpek & Gülüzar Kurt Gümüş, 2021. "How environmental innovation influences firm performance: A meta‐analytic review," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1174-1190, February.
    14. Lu Chen & Ming Yuan & Han Lin & Yilong Han & Youyou Yu & Caihui Sun, 2023. "Organizational improvisation and corporate green innovation: A dynamic capability perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5686-5701, December.
    15. Ying Guo & Lifang Wang, 2022. "Environmental Entrepreneurial Orientation and Firm Performance: The Role of Environmental Innovation and Stakeholder Pressure," SAGE Open, , vol. 12(1), pages 21582440211, February.
    16. Li, Lingjia & Shan, Shuo & Dai, Jing & Che, Wen & Shou, Yongyi, 2022. "The impact of green supply chain management on green innovation: A meta-analysis from the inter-organizational learning perspective," International Journal of Production Economics, Elsevier, vol. 250(C).
    17. Chotia, Varun & Cheng, Yue & Agarwal, Reeti & Vishnoi, Sushant Kumar, 2024. "AI-enabled Green Business Strategy: Path to carbon neutrality via environmental performance and green process innovation," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    18. Mohammad Wasiq & Mustafa Kamal & Nazim Ali, 2023. "Factors Influencing Green Innovation Adoption and Its Impact on the Sustainability Performance of Small- and Medium-Sized Enterprises in Saudi Arabia," Sustainability, MDPI, vol. 15(3), pages 1-22, January.
    19. Saira Begum & Muhammad Ashfaq & Kaveh Asiaei & Khuram Shahzad, 2023. "Green intellectual capital and green business strategy: The role of green absorptive capacity," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4907-4923, November.
    20. Pinget, Amandine, 2016. "Spécificités des déterminants des innovations environnementales : une approche appliquée aux PME [Specificities of determinants for environmental innovation : an approach applied to SMEs]," MPRA Paper 80108, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:5:p:2938-:d:762987. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.