IDEAS home Printed from https://ideas.repec.org/a/spr/intemj/v19y2023i4d10.1007_s11365-023-00866-1.html
   My bibliography  Save this article

Analysing e-entrepreneurial intention from the theory of planned behaviour: the role of social media use and perceived social support

Author

Listed:
  • Hussam Halbusi

    (Ahmed Bin Mohammed Military College (ABMMC))

  • Pedro Soto-Acosta

    (University of Murcia)

  • Simona Popa

    (University of Murcia)

Abstract

E-entrepreneurial intention is a new perspective of entrepreneurship that leverages the creative use of internet technologies as a foundation for new business ventures. Using the theory of planned behaviour (TPB) as a framework, this research examines the impact of each of its dimensions (attitude towards entrepreneurship, subjective norms, and perceived behavioural control) on e-entrepreneurial intention in a single integrative model. Additionally, this study examines the role of social media use and perceived social support as moderators on the relationships between TPB components and e-entrepreneurial intention. The proposed model and hypotheses were tested using Partial Least Squares (PLS) structural equation modeling (SEM) with a sample of 510 entrepreneurs from five public universities in Iraq. Results indicate that attitude towards entrepreneurship, subjective norms, and perceived behavioural control have a positive impact on e-entrepreneurial intention. Furthermore, the study found that social media use significantly strengthens the relationship between TPB components and e-entrepreneurial intention. Additionally, when perceived social support is higher, it positively moderates the relationship between attitude towards entrepreneurship and e-entrepreneurial intention, as well as between perceived behavioural control and e-entrepreneurial intention. The contributions of this work can be valuable to entrepreneurs who wish to explore or capitalize on opportunities in the digital economy.

Suggested Citation

  • Hussam Halbusi & Pedro Soto-Acosta & Simona Popa, 2023. "Analysing e-entrepreneurial intention from the theory of planned behaviour: the role of social media use and perceived social support," International Entrepreneurship and Management Journal, Springer, vol. 19(4), pages 1611-1642, December.
    • Handle: RePEc:spr:intemj:v:19:y:2023:i:4:d:10.1007_s11365-023-00866-1
    DOI: 10.1007/s11365-023-00866-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11365-023-00866-1
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11365-023-00866-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Fayolle, Alain & Liñán, Francisco, 2014. "The future of research on entrepreneurial intentions," Journal of Business Research, Elsevier, vol. 67(5), pages 663-666.
    2. Cegarra-Navarro, Juan-Gabriel & Soto-Acosta, Pedro & Wensley, Anthony K.P., 2016. "Structured knowledge processes and firm performance: The role of organizational agility," Journal of Business Research, Elsevier, vol. 69(5), pages 1544-1549.
    3. Yates, Dave & Paquette, Scott, 2011. "Emergency knowledge management and social media technologies: A case study of the 2010 Haitian earthquake," International Journal of Information Management, Elsevier, vol. 31(1), pages 6-13.
    4. Keith M. Hmieleski & Andrew C. Corbett, 2006. "Proclivity for Improvisation as a Predictor of Entrepreneurial Intentions," Journal of Small Business Management, Taylor & Francis Journals, vol. 44(1), pages 45-63, January.
    5. Antoncic, Bostjan & Hisrich, Robert D., 2001. "Intrapreneurship: Construct refinement and cross-cultural validation," Journal of Business Venturing, Elsevier, vol. 16(5), pages 495-527, September.
    6. Hair, Joe F. & Howard, Matt C. & Nitzl, Christian, 2020. "Assessing measurement model quality in PLS-SEM using confirmatory composite analysis," Journal of Business Research, Elsevier, vol. 109(C), pages 101-110.
    7. Sascha Kraus & Rainer Harms & Matthias Fink, 2010. "Entrepreneurial marketing: moving beyond marketing in new ventures," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 11(1), pages 19-34.
    8. Edmund R. Thompson, 2009. "Individual Entrepreneurial Intent: Construct Clarification and Development of an Internationally Reliable Metric," Entrepreneurship Theory and Practice, , vol. 33(3), pages 669-694, May.
    9. Satish Nambisan, 2017. "Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 41(6), pages 1029-1055, November.
    10. Carson, David & Gilmore, Audrey, 2000. "SME marketing management competencies," International Business Review, Elsevier, vol. 9(3), pages 363-382, June.
    11. Olanrewaju, Abdus-Samad Temitope & Hossain, Mohammad Alamgir & Whiteside, Naomi & Mercieca, Paul, 2020. "Social media and entrepreneurship research: A literature review," International Journal of Information Management, Elsevier, vol. 50(C), pages 90-110.
    12. Rosangela Feola & Massimiliano Vesci & Antonio Botti & Roberto Parente, 2019. "The Determinants of Entrepreneurial Intention of Young Researchers: Combining the Theory of Planned Behavior with the Triple Helix Model," Journal of Small Business Management, Taylor & Francis Journals, vol. 57(4), pages 1424-1443, October.
    13. Veronica Scuotto & Manlio Del Giudice & Elias G. Carayannis, 2017. "The effect of social networking sites and absorptive capacity on SMES’ innovation performance," The Journal of Technology Transfer, Springer, vol. 42(2), pages 409-424, April.
    14. Annamária Heuer & Francisco Liñán, 2013. "Testing alternative measures of subjective norms in entrepreneurial intention models," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 19(1), pages 35-50.
    15. Al-Omoush, Khaled Saleh & Simón-Moya, Virginia & Al-ma'aitah, Mohammad Atwah & Sendra-García, Javier, 2021. "The determinants of social CRM entrepreneurship: An institutional perspective," Journal of Business Research, Elsevier, vol. 132(C), pages 21-31.
    16. Zhao, Hao & O'Connor, Gina & Wu, Jihong & Lumpkin, G.T., 2021. "Age and entrepreneurial career success: A review and a meta-analysis," Journal of Business Venturing, Elsevier, vol. 36(1).
    17. John Hulland & Hans Baumgartner & Keith Marion Smith, 2018. "Marketing survey research best practices: evidence and recommendations from a review of JAMS articles," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 92-108, January.
    18. Davidsson, Per & Honig, Benson, 2003. "The role of social and human capital among nascent entrepreneurs," Journal of Business Venturing, Elsevier, vol. 18(3), pages 301-331, May.
    19. Teemu Kautonen & Marco van Gelderen & Matthias Fink, 2015. "Robustness of the Theory of Planned Behavior in Predicting Entrepreneurial Intentions and Actions," Entrepreneurship Theory and Practice, , vol. 39(3), pages 655-674, May.
    20. Muhammad Shoaib Farooq & Maimoona Salam & Saif Ur Rehman & Alain Fayolle & Norizan Jaafar & Kartinah Ayupp, 2018. "Impact of support from social network on entrepreneurial intention of fresh business graduates : A structural equation modelling approach," Post-Print hal-02312135, HAL.
    21. Francesc Miralles & Ferran Giones & Carla Riverola, 2016. "Evaluating the impact of prior experience in entrepreneurial intention," International Entrepreneurship and Management Journal, Springer, vol. 12(3), pages 791-813, September.
    22. Zaremohzzabieh, Zeinab & Ahrari, Seyedali & Krauss, Steven Eric & Samah, Asnarulkhadi Abu & Meng, Lee Kwan & Ariffin, Zaifunizam, 2019. "Predicting social entrepreneurial intention: A meta-analytic path analysis based on the theory of planned behavior," Journal of Business Research, Elsevier, vol. 96(C), pages 264-276.
    23. Marc Gruber, 2004. "Marketing In New Ventures: Theory And Empirical Evidence," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 56(2), pages 164-199, April.
    24. Alexandros Kakouris & Panagiotis Georgiadis, 2016. "Analysing entrepreneurship education: a bibliometric survey pattern," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 6(1), pages 1-18, December.
    25. Martín-Rojas, Rodrigo & Garrido-Moreno, Aurora & García-Morales, Víctor J., 2020. "Fostering Corporate Entrepreneurship with the use of social media tools," Journal of Business Research, Elsevier, vol. 112(C), pages 396-412.
    26. da Fonseca, André Luís A. & Campos, Roberta D., 2021. "The cultural intertwining of consumption and entrepreneurship: A selective review of qualitative studies," Journal of Business Research, Elsevier, vol. 135(C), pages 149-162.
    27. Sanchita Bansal & Isha Garg & Gagan Deep Sharma, 2019. "Social Entrepreneurship as a Path for Social Change and Driver of Sustainable Development: A Systematic Review and Research Agenda," Sustainability, MDPI, vol. 11(4), pages 1-28, February.
    28. Pedro Soto-Acosta & Daniel Perez-Gonzalez & Simona Popa, 2014. "Determinants of Web 2.0 technologies for knowledge sharing in SMEs," Service Business, Springer;Pan-Pacific Business Association, vol. 8(3), pages 425-438, September.
    29. Gustafsson, Veronika & Khan, Mohammad Saud, 2017. "Monetising blogs: Enterprising behaviour, co-creation of opportunities and social media entrepreneurship," Journal of Business Venturing Insights, Elsevier, vol. 7(C), pages 26-31.
    30. Peter B. Robinson & David V. Stimpson & Jonathan C. Huefner & H. Keith Hunt, 1991. "An Attitude Approach to the Prediction of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 15(4), pages 13-32, July.
    31. Zahra, Shaker A., 1991. "Predictors and financial outcomes of corporate entrepreneurship: An exploratory study," Journal of Business Venturing, Elsevier, vol. 6(4), pages 259-285, July.
    32. Walid A. Nakara & Fatim-Zohra Benmoussa & Annabelle Jaouen, 2012. "Entrepreneurship and social media marketing: evidence from French small business," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 16(4), pages 386-405.
    33. Pedro Soto-Acosta & Simona Popa & Daniel Palacios-Marqués, 2017. "Social web knowledge sharing and innovation performance in knowledge-intensive manufacturing SMEs," The Journal of Technology Transfer, Springer, vol. 42(2), pages 425-440, April.
    34. KruegerJR, Norris F. & Reilly, Michael D. & Carsrud, Alan L., 2000. "Competing models of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 411-432.
    35. Justin W. Webb & Theodore A. Khoury & Michael A. Hitt, 2020. "The Influence of Formal and Informal Institutional Voids on Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 44(3), pages 504-526, May.
    36. Trainor, Kevin J. & Andzulis, James (Mick) & Rapp, Adam & Agnihotri, Raj, 2014. "Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM," Journal of Business Research, Elsevier, vol. 67(6), pages 1201-1208.
    37. Philipp Kruse & Dominika Wach & Jürgen Wegge, 2021. "What motivates social entrepreneurs? A meta-analysis on predictors of the intention to found a social enterprise," Journal of Small Business Management, Taylor & Francis Journals, vol. 59(3), pages 477-508, May.
    38. Foltean, Florin Sabin & Trif, Simona Mihaela & Tuleu, Daniela Liliana, 2019. "Customer relationship management capabilities and social media technology use: Consequences on firm performance," Journal of Business Research, Elsevier, vol. 104(C), pages 563-575.
    39. Souitaris, Vangelis & Zerbinati, Stefania & Al-Laham, Andreas, 2007. "Do entrepreneurship programmes raise entrepreneurial intention of science and engineering students? The effect of learning, inspiration and resources," Journal of Business Venturing, Elsevier, vol. 22(4), pages 566-591, July.
    40. Manogaran Gunasekaran & Qudrat-Ullah Hassan & Xin Qin, 2021. "Social Media for Social and Corporate Entrepreneurship," Entrepreneurship Research Journal, De Gruyter, vol. 11(2), pages 1-2, April.
    41. Diane M. Sullivan & Cameron M. Ford, 2014. "How Entrepreneurs use Networks to Address Changing Resource Requirements during Early Venture Development," Entrepreneurship Theory and Practice, , vol. 38(3), pages 551-574, May.
    42. Heba Younis & Marios Katsioloudes & Anas Al Bakri, 2020. "Digital Entrepreneurship Intentions of Qatar University Students Motivational Factors Identification: Digital Entrepreneurship Intentions," International Journal of E-Entrepreneurship and Innovation (IJEEI), IGI Global, vol. 10(1), pages 56-74, January.
    43. Joo Y. Park & Chang Soo Sung & Il Im, 2017. "Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role," Sustainability, MDPI, vol. 9(9), pages 1-16, September.
    44. Alarcón-del-Amo, María-del-Carmen & Rialp-Criado, Alex & Rialp-Criado, Josep, 2018. "Examining the impact of managerial involvement with social media on exporting firm performance," International Business Review, Elsevier, vol. 27(2), pages 355-366.
    45. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
    46. Shaker A. Zahra & Harry J. Sapienza & Per Davidsson, 2006. "Entrepreneurship and Dynamic Capabilities: A Review, Model and Research Agenda," Journal of Management Studies, Wiley Blackwell, vol. 43(4), pages 917-955, June.
    47. Hulas Raj Tonday & Anand Mukut Tigga & Pallav, 2019. "A Critical Study of Paradigms and Perspectives for Advancement of E-Entrepreneurship," International Journal of E-Entrepreneurship and Innovation (IJEEI), IGI Global, vol. 9(2), pages 49-57, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Majid Murad & Jin Zhao & Maria Rasheed & Syed Haider Ali Shah & Amar Johri & Misbah Ul Islam, 2025. "Bridging entrepreneurial networks and academic entrepreneurial behavior: applying theory of planned behavior," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-29, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shirokova, Galina & Osiyevskyy, Oleksiy & Bogatyreva, Karina, 2016. "Exploring the intention–behavior link in student entrepreneurship: Moderating effects of individual and environmental characteristics," European Management Journal, Elsevier, vol. 34(4), pages 386-399.
    2. Ibrahim Al-Jubari, 2019. "College Students’ Entrepreneurial Intention: Testing an Integrated Model of SDT and TPB," SAGE Open, , vol. 9(2), pages 21582440198, May.
    3. Hussam Al Halbusi & Pedro Soto-Acosta & Simona Popa, 2024. "Entrepreneurial passion, role models and self-perceived creativity as antecedents of e-entrepreneurial intention in an emerging Asian economy: The moderating effect of social media," Asia Pacific Journal of Management, Springer, vol. 41(3), pages 1253-1284, September.
    4. Carlos Bazan & Hannah Gaultois & Arifusalam Shaikh & Katie Gillespie & Sean Frederick & Ali Amjad & Simon Yap & Chantel Finn & James Rayner & Nafisa Belal, 2020. "A systematic literature review of the influence of the university’s environment and support system on the precursors of social entrepreneurial intention of students," Journal of Innovation and Entrepreneurship, Springer, vol. 9(1), pages 1-28, December.
    5. Martín-Rojas, Rodrigo & Garrido-Moreno, Aurora & García-Morales, Víctor J., 2023. "Social media use, corporate entrepreneurship and organizational resilience: A recipe for SMEs success in a post-Covid scenario," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    6. Pham, Dung & Jones, Paul & Dobson, Stephen & Liñán, Francisco & Viala, Céline, 2021. "Entrepreneurial implementation intention as a tool to moderate the stability of entrepreneurial goal intention: A sensemaking approach," Journal of Business Research, Elsevier, vol. 123(C), pages 97-105.
    7. Carolin Palmer & Ulrike Fasbender & Sascha Kraus & Stephanie Birkner & Norbert Kailer, 2021. "A chip off the old block? The role of dominance and parental entrepreneurship for entrepreneurial intention," Review of Managerial Science, Springer, vol. 15(2), pages 287-307, February.
    8. Batista-Canino, Rosa M. & Santana-Hernández, Lidia & Medina-Brito, Pino, 2024. "A holistic literature review on entrepreneurial Intention: A scientometric approach," Journal of Business Research, Elsevier, vol. 174(C).
    9. Aurora A. C. Teixeira & Rosa Portela Forte, 2017. "Prior education and entrepreneurial intentions: the differential impact of a wide range of fields of study," Review of Managerial Science, Springer, vol. 11(2), pages 353-394, March.
    10. Liu, Zhenyuan & Geng, Ruoqi & Tse, Ying Kei (Mike) & Han, Shuihua, 2023. "Mapping the relationship between social media usage and organizational performance: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    11. Leitão, Maria Eugénia & Amaral, Miguel & Carvalho, Ana, 2024. "Reconceptualizing socio-tech entrepreneurship: A systematic literature review and research agenda," Technovation, Elsevier, vol. 134(C).
    12. Cristina Blanco-González-Tejero & Klaus Ulrich & Samuel Ribeiro-Navarrete, 2024. "Can Social Media Be a Key Driver to Becoming an Entrepreneur?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 16780-16798, December.
    13. Sikandar Ali Qalati & Dragana Ostic & Gu Shuibin & Fan Mingyue, 2022. "A mediated–moderated model for social media adoption and small and medium‐sized enterprise performance in emerging countries," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(3), pages 846-861, April.
    14. Perez-Vega, Rodrigo & Hopkinson, Paul & Singhal, Aishwarya & Mariani, Marcello M., 2022. "From CRM to social CRM: A bibliometric review and research agenda for consumer research," Journal of Business Research, Elsevier, vol. 151(C), pages 1-16.
    15. Giuseppe Criaco & Philipp Sieger & Karl Wennberg & Francesco Chirico & Tommaso Minola, 2017. "Parents’ performance in entrepreneurship as a “double-edged sword” for the intergenerational transmission of entrepreneurship," Small Business Economics, Springer, vol. 49(4), pages 841-864, December.
    16. Dan K. Hsu & Johan Wiklund & Richard D. Cotton, 2017. "Success, Failure, and Entrepreneurial Reentry: An Experimental Assessment of the Veracity of Self–Efficacy and Prospect Theory," Entrepreneurship Theory and Practice, , vol. 41(1), pages 19-47, January.
    17. Anca-Otilia Dodescu & Elena-Aurelia Botezat & Alexandru Constăngioară & Ioana-Crina Pop-Cohuţ, 2021. "A Partial Least-Square Mediation Analysis of the Contribution of Cross-Campus Entrepreneurship Education to Students’ Entrepreneurial Intentions," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    18. Rajib Roy & Fatima Akhtar & Niladri Das, 2017. "Entrepreneurial intention among science & technology students in India: extending the theory of planned behavior," International Entrepreneurship and Management Journal, Springer, vol. 13(4), pages 1013-1041, December.
    19. Cephas Tetteh & Misagh Tasavori & Charan R. Bhattarai & Reza Zaefarian & Tazeeb Rajwani, 2024. "How do environmental factors shape entrepreneurial intention? A review and future research," International Entrepreneurship and Management Journal, Springer, vol. 20(4), pages 2955-2977, December.
    20. Monika Mühlböck & Julia-Rita Warmuth & Marian Holienka & Bernhard Kittel, 2018. "Desperate entrepreneurs: no opportunities, no skills," International Entrepreneurship and Management Journal, Springer, vol. 14(4), pages 975-997, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:intemj:v:19:y:2023:i:4:d:10.1007_s11365-023-00866-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.