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Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role

Author

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  • Joo Y. Park

    (School of Business, Yonsei University, Seoul 120-749, Korea)

  • Chang Soo Sung

    (Department of Technology Entrepreneurship (graduate), Dongguk University, Seoul 100-272, Korea)

  • Il Im

    (School of Business, Yonsei University, Seoul 120-749, Korea)

Abstract

Social media platforms are an indispensable part of entrepreneurship practices. They offer entrepreneurs a platform for business growth and brand development. However, little is known about the effect of social media use on identifying entrepreneurial opportunities. Utilizing social cognition theory, this research focuses on how certain factors—prior knowledge, alertness, and social media—may impact two aspects of opportunity: the discovery and the creation of entrepreneurial opportunity. This study focuses on the investigation of the moderating role of social media use on entrepreneurial opportunities. The findings have important practical and academic implications for how social media impacts entrepreneurship and can be used to increase the ability of entrepreneurs to find new opportunities.

Suggested Citation

  • Joo Y. Park & Chang Soo Sung & Il Im, 2017. "Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role," Sustainability, MDPI, vol. 9(9), pages 1-16, September.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:9:p:1593-:d:111311
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    5. Ronald Baganzi & Antonio K. W. Lau, 2017. "Examining Trust and Risk in Mobile Money Acceptance in Uganda," Sustainability, MDPI, vol. 9(12), pages 1-22, December.
    6. JinHyo Joseph Yun & Kwangho Jung & Tan Yigitcanlar, 2018. "Open Innovation of James Watt and Steve Jobs: Insights for Sustainability of Economic Growth," Sustainability, MDPI, vol. 10(5), pages 1-16, May.
    7. Mehdi Tajpour & Elahe Hosseini & Vanessa Ratten & Behrooz Bahman-Zangi & Seydeh Mersedeh Soleymanian, 2023. "The Role of Entrepreneurial Thinking Mediated by Social Media on the Sustainability of Small and Medium-Sized Enterprises in Iran," Sustainability, MDPI, vol. 15(5), pages 1-26, March.
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    9. Anna Mróz & Iwona Ocetkiewicz & Katarzyna Walotek-Ściańska, 2018. "Which Media do Polish Teachers Use to Support Sustainable Development among Students? Analysis of Research," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    10. Araujo, Clécio Falcão & Karami, Masoud & Tang, Jintong & Roldan, Lucas Bonacina & dos Santos, Julia Aita, 2023. "Entrepreneurial alertness: A meta-analysis and empirical review," Journal of Business Venturing Insights, Elsevier, vol. 19(C).
    11. Sanae Hobad & Laila Hobad & Abderrazzak Kabbouri, 2023. "Female entrepreneurship and social media in Morocco [L'entrepreneuriat féminin et les médias sociaux au Maroc]," Post-Print hal-03973512, HAL.
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