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An Attitude Approach to the Prediction of Entrepreneurship


  • Peter B. Robinson
  • David V. Stimpson
  • Jonathan C. Huefner
  • H. Keith Hunt


Attitude is presented as a better approach to the description of entrepreneurs than either personality characteristics or demographics. The development and validation of the Entrepreneurial Attitude Orientation (EAO) scale are explained. Sixty-three undergraduates were used in developing and establishing the test-retest reliability of the EAO. Fifty-four entrepreneurs and fifty-seven non-entrepreneurs served as known groups in establishing the discriminant validity of the EAO. There was a significant difference between known groups for all four of the EAO subscales (achievement, personal control, innovation, self-esteem); all subscales but achievement entered into a stepwise discriminant function.

Suggested Citation

  • Peter B. Robinson & David V. Stimpson & Jonathan C. Huefner & H. Keith Hunt, 1991. "An Attitude Approach to the Prediction of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 15(4), pages 13-32, July.
  • Handle: RePEc:sae:entthe:v:15:y:1991:i:4:p:13-32
    DOI: 10.1177/104225879101500405

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    References listed on IDEAS

    1. Gartner, William B., 1990. "What are we talking about when we talk about entrepreneurship?," Journal of Business Venturing, Elsevier, vol. 5(1), pages 15-28, January.
    2. Olson, Philip D. & Bosserman, Debra A., 1984. "Attributes of the entrepreneurial type," Business Horizons, Elsevier, vol. 27(3), pages 53-56.
    3. Douglass, Merrill E., 1976. "Relating education to entrepreneurial success," Business Horizons, Elsevier, vol. 19(6), pages 40-44, December.
    4. Donald L. Sexton, 1987. "Advancing Small Business Research: Utilizing Research from Other Areas," Entrepreneurship Theory and Practice, , vol. 11(3), pages 25-30, January.
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