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Enhancing individual entrepreneurial orientation measurement using a metacognitive decision making-based framework

Author

Listed:
  • Fernando A. F. Ferreira

    () (University Institute of Lisbon
    University of Memphis)

  • Marjan S. Jalali

    () (University Institute of Lisbon)

  • Paulo Bento

    () (University Institute of Lisbon)

  • Carla S. E. Marques

    () (University of Trás-os-Montes e Alto Douro)

  • João J. M. Ferreira

    () (University of Beira Interior)

Abstract

Abstract Entrepreneurship, and individuals’ predisposition toward entrepreneurial activities in particular, i.e. Individual Entrepreneurial Orientation (IEO), has been gaining increasing relevance in academia and management practice alike. Understanding IEO is a critical element not only for its promotion, but for better and more informed managerial and investor decision making as well. As such, this study proposes a new framework for understanding and measuring IEO based on the integrated use of cognitive mapping and the interactive multiple criteria decision making (TODIM) method. We present the steps for building such a framework, as well as a practical application of these steps. The results are promising: the methodology applied allowed a large number of determinants of IEO and their relationships to be mapped; and, subsequently, ranked and weighted for the creation of an IEO measurement tool. The implications of the resulting framework for theory and practice, its limitations and possibilities for further research are also discussed.

Suggested Citation

  • Fernando A. F. Ferreira & Marjan S. Jalali & Paulo Bento & Carla S. E. Marques & João J. M. Ferreira, 2017. "Enhancing individual entrepreneurial orientation measurement using a metacognitive decision making-based framework," International Entrepreneurship and Management Journal, Springer, vol. 13(2), pages 327-346, June.
  • Handle: RePEc:spr:intemj:v:13:y:2017:i:2:d:10.1007_s11365-016-0388-5
    DOI: 10.1007/s11365-016-0388-5
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    References listed on IDEAS

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    More about this item

    Keywords

    Individual entrepreneurial orientation; Measurement; Cognitive mapping; TODIM; Multiple criteria decision analysis;

    JEL classification:

    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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