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Innovativeness, risk-taking, and proactiveness in startups: a case study and conceptual development

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  • Gabriel Linton

    (Örebro University School of Business)

Abstract

Entrepreneurial orientation (EO) research has investigated EO from a unidimensional perspective. By taking the more novel approach of the multidimensional view and focusing on the sub-dimensions, a fine-grained view is achieved. Previous research has often mixed process and outcomes in the conceptualizations of the sub-dimensions of EO. This study argues for making a distinction between process and outcome, which can realize a more nuanced understanding of EO. A qualitative approach is used to achieve a richer understanding of EO. The findings highlight that EO and its sub-dimensions of innovativeness, risk-taking, and proactiveness can be meaningfully divided between the attributes of process and outcome. The sub-dimensions and the attributes of process and outcome are also argued to vary independently of each other.

Suggested Citation

  • Gabriel Linton, 2019. "Innovativeness, risk-taking, and proactiveness in startups: a case study and conceptual development," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-21, December.
    • Handle: RePEc:spr:jglont:v:9:y:2019:i:1:d:10.1186_s40497-019-0147-5
    DOI: 10.1186/s40497-019-0147-5
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    References listed on IDEAS

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    2. Štefan Slávik & Richard Bednár & Ivana Mišúnová Hudáková, 2021. "The Structure of the Start-Up Business Model—Qualitative Analysis," Sustainability, MDPI, vol. 13(15), pages 1-24, July.
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