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Configurations of entrepreneurial orientation and competitive strategy for high performance

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  • Linton, Gabriel
  • Kask, Johan

Abstract

Entrepreneurial orientation (EO) – that is risk-taking, proactiveness and innovativeness – and Porter's generic competitive strategies have become core constructs within entrepreneurship and management research; still, little is known about how they act in combination to influence performance. A configurational view of contingency fit is used to craft a typology of three ideal types. A qualitative comparative analysis of 67 small firms in Sweden empirically supports the hypothesis that two ideal types are associated with high firm performance: one focuses on differentiation strategy combined with innovativeness and proactiveness; and one focuses on a mixed strategy with risk aversion, reactiveness, and low innovativeness. The paper contributes to the current literature by showing how EO sub-dimensions in a non-linear way facilitate firm performance when in fit with competitive strategies, and supports the research stream that sees EO as a formative construct.

Suggested Citation

  • Linton, Gabriel & Kask, Johan, 2017. "Configurations of entrepreneurial orientation and competitive strategy for high performance," Journal of Business Research, Elsevier, vol. 70(C), pages 168-176.
    • Handle: RePEc:eee:jbrese:v:70:y:2017:i:c:p:168-176
    DOI: 10.1016/j.jbusres.2016.08.022
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