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The mediating role of competitive strategy in international entrepreneurial orientation

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  • Hernández-Perlines, Felipe
  • Moreno-García, Juan
  • Yañez-Araque, Benito

Abstract

This study analyzes the mediating effect of competitive strategy on international entrepreneurial orientation and international performance in family businesses by using two research methods: the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique (174 firms), and the fuzzy set Qualitative Comparative Analysis (fsQCA) (25 firms). This dual methodological approach constitutes in itself a great contribution, allowing validating the robustness of the model, and, thanks to the fsQCA method, to overcome the shortcomings of the PLS-SEM. This study reveals that the influence of the international entrepreneurial orientation on international performance improves with the adoption of a competitive strategy, and that innovation is a necessary condition for competitive strategy to exert a mediating effect.

Suggested Citation

  • Hernández-Perlines, Felipe & Moreno-García, Juan & Yañez-Araque, Benito, 2016. "The mediating role of competitive strategy in international entrepreneurial orientation," Journal of Business Research, Elsevier, vol. 69(11), pages 5383-5389.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:5383-5389
    DOI: 10.1016/j.jbusres.2016.04.142
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